Why AI Belongs in Your Crisis Planning Playbook

THERE’S a phrase that seems to be everywhere in the business world right now, but it is likely missing from most companies’ crisis management plans: Artificial Intelligence (AI).

Crack open any decent crisis planning playbook, and you’ll find detailed roadmaps for navigating natural disasters, system failures, and traditional cyberattacks. These risks are well understood, and crisis management planners have often seen how other organizations have handled these setbacks or even dealt with them themselves.

Although AI now touches on great swaths of our professional and personal lives, it is still a very young technology. And while most people vaguely understand that AI introduces some new level of risk, these dangers largely have yet to materialize in the sorts of public disasters that make headlines and get business leaders to take notice.

Although no one can predict exactly how AI-related risks will unfold in the years to come, businesses should start incorporating the technology into their crisis management plans now. Bad actors are already using (and misusing) the technology, and some of the vulnerabilities in early AI deployments are starting to reveal themselves. Armed with this knowledge, organizations can prepare for AI-driven incidents before these events cause full-blown crises.

How AI Is Reshaping Cyber Threats

Unfortunately, AI is already making cyber attackers faster and more effective. Attacks that once required ample time, expertise, and manual effort to carry out can now be automated and scaled. The technology is also opening organizations to new attack types meant to leverage the vulnerabilities of AI systems.

Consider phishing attacks - a form of social engineering in which users are tricked into clicking a malicious link, downloading an infected file, or providing sensitive information such as passwords or banking information. With the help of AI, attackers can generate countless highly personalized messages, tailoring their tone, language, and details to specific targets. This makes fraudulent communications more difficult for employees to identify, increasing the likelihood of a successful breach.

At the same time, AI is introducing entirely new categories of risk. Many businesses are deploying the technology for processes such as customer service, which involve troves of sensitive information. Emerging cyber-attacks such as prompt injection, data poisoning, and model manipulation can be used to expose this information, or to manipulate AI outputs in ways that harm the business.

Finally, AI is blurring the line between fact and fiction. With deepfake video or audio messages, attackers have impersonated executives or colleagues, creating the trust needed to convince employees to take potentially disastrous actions.

Bringing a Crisis Planning Lens to AI

Perhaps understandably, many organizations still treat AI as a mostly technical capability aimed at transforming business outcomes. However, leaders must also carefully consider the risks of the technology. Looking at AI through a crisis planning lens means considering it with the same seriousness that teams bring when planning for a potential natural disaster, a system outage, or a data breach that exposes customer payment information.

Crisis management teams must think through how they would respond if an operations or management system were compromised by external AI. For instance: What is the role of legal, public relations, and product teams if a company’s chatbot begins providing users harmful or biased responses? What steps will the organization take if an attacker impersonates the CEO with a deepfake video that leads to a large fraudulent transaction or jeopardizes the company’s reputation? And what happens if a previously unknown vulnerability in an AI tool makes confidential human resources data available to users across the company or, worse, external bad actors?

AI is evolving quickly; crisis plans must be revisited frequently. It’s important that these conversations include cross-functional teams, because that is who will be responding to virtually any crisis involving AI. IT Security teams may be the first to detect an issue, but legal departments, communications professionals, and executive leadership will all likely play critical roles in determining how the organization responds. Aligning these groups ahead of time will avoid delays and confusion when the time comes to act.

Although all the risks surrounding AI may not yet be fully understood, we can say with certainty that the technology will play a role in future high-profile crises. Organizations that wait for an incident to force action will find themselves making critical, on-the-spot decisions under extraordinary pressure. But those that begin integrating AI into their crisis planning now will be able to respond from a position of preparedness rather than panic.

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Steven B. Goldman is an internationally recognized expert and consultant in Business Resiliency, Crisis Management, Crisis Leadership, and Crisis Communications. He has over 40 years’ experience in the various aspects of these disciplines, including program management, plan development, training, exercises, and response strategies. He is the Director of the program offered through MIT Professional Education. The 2026 sessions run live on campus July 13-17 and online during the last two weeks of October. This comprehensive program provides important knowledge, current assessments, and several case studies on issues that affect you and your organization — regulations and standards, response strategies, cyber security, supply chain, crisis leadership, artificial intelligence, communications, news media, social media, federal/state/local government response, drills and exercises — from the experts involved with these efforts.

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Posted by Michael McKinney at 03:07 PM
Permalink | Comments (0) | Artificial Intelligence

First Look: Leadership Books for May 2026

HERE'S A LOOK at some of the best leadership books to be released in May 2026 curated just for you. Be sure to check out the other great titles being offered this month.

Inside the Box: How Constraints Make Us Better by David Epstein

We live in a world that gives us seemingly infinite choices and prizes freedom above all else. We have an unprecedented number of options regarding what to do, who to be, and how to spend our time. All that choice is wonderful; it is also overwhelming. The irony is that total freedom can be paralyzing, and unlimited resources don’t necessarily lead to the biggest breakthroughs. In fact, overvaluing complete freedom can be disastrous for everything from starting a company to harnessing creativity to finding personal satisfaction. David Epstein argues that all of us—individuals, businesses, institutions, even societies—can benefit from narrowing our options.

Valuable and Visible: Redefining Personal Branding by Leading with Impact Over Image by Vanessa Errecarte

You’ve built real skill. You’ve solved real problems. But in a world that rewards visibility, doing meaningful work isn’t enough. Recognition matters. Yet the modern version of “personal branding” feels exhausting. Somewhere along the way, personal branding became synonymous with self-promotion, follower counts, and algorithm-chasing. For thoughtful professionals and students like you, that version feels performative at best and misaligned at worst. And yet invisibility is no longer neutral. If your work is going to matter, your ideas have to travel. In Valuable & Visible: Redefining Personal Branding by Leading with Impact Over Image, award-winning marketing lecturer Vanessa Errecarte offers a different path: a service-first approach designed for professionals who want credibility, not clout.

Why Start-Ups Fail: Avoiding the Traps on the Path to Commercial Success by Bernie Bulkin

A shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them – both as an entrepreneur and an investor. From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin guides you through the six major reasons why start-ups fail, and how to avoid them. Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you're a founder or an investor, if you're going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie's common-sense approach offers the experience of a venture capitalist who has been there and done that. Leadership at all levels makes a difference.

How Change Really Works: Seven Science-Based Principles for Transforming Your Organization by Julia Dhar, Kristy Ellmer and Philip Jameson

Companies have never invested more in transformation—or wasted more on failed attempts. Finally, a science-based, practical guide to making change stick. Market volatility. AI. Regulatory uncertainty. Geopolitical risk. Leaders know they must adapt faster than ever—yet most transformation programs still fail to deliver their expected outcomes, with enormous costs to companies, shareholders, and the broader economy. But some companies do succeed. In How Change Really Works, Boston Consulting Group experts Dhar, Ellmer, and Jameson show that these successes aren't random—they're connected by a common set of principles and practices. The authors offer seven principles that form the core of a truly human-centered approach to successful organizational change.

Enlightened Bottom Line: Exploring the Intersection of Spirituality, Business, and Investing by Jenna Nicholas

What if business and investing could be rooted in the deepest values of the human spirit? In Enlightened Bottom Line, Nicholas explores the powerful intersection of spirituality, business, and investing—an intersection too often overlooked in a world driven by profit alone. Drawing on moving stories of entrepreneurs, investors, and leaders who are living out this integration, along with cutting-edge research, Nicholas reveals how spiritual wisdom can guide ethical choices in finance and business. Unlike other books on business or investing, Enlightened Bottom Line is not just about strategies, numbers, or policies. It is about reimagining what wealth, success, and leadership can truly mean when guided by purpose, compassion, and integrity. It offers readers concrete frameworks and real-world examples to align their financial decisions with their deepest beliefs.

Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great by Eric Ries

For decades, we've explained corporate corruption as a problem of bad actors, moral weakness, or isolated scandals. But that story doesn't match reality. Again and again, companies founded with strong ideals drift toward short-term thinking, extractive behavior, and mission abandonment—often despite the best intentions of the people inside them. Incorruptible argues that this failure is not primarily ethical. It is structural. As organizations grow, the systems that govern them—ownership, incentives, charters, accountability, and decision-making—quietly reshape behavior. When those systems are poorly designed, even principled leaders are pushed toward outcomes they never wanted. Success itself becomes a form of financial gravity, bending companies away from their original purpose. Ries shows how these failures arise predictably—and how they can be prevented. He reframes corporate governance not as bureaucracy or compliance, but as a creative and strategic act at the heart of building enduring, mission-controlled companies.

For bulk orders call 1-626-441-2024

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“Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.”

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Posted by Michael McKinney at 12:27 AM
Permalink | Comments (0) | Books