Leading Blog






03.22.19

Win the Heart: The Four Cornerstones You Need to Build Engagement

Win the Heart

ENGAGEMENT HAS BECOME the Holy Grail of business—highly desired but hard to get. There are a number of moving parts, and it’s hard to get them all aligned. Mark Miller says that “for many organizations, engagement is the final battle to becoming a high-performance organization.”

In Win the Heart, Mark Miller lays out the four cornerstones that engagement is built on. In this business fable, CEO Blake Brown senses his company has an engagement problem. He turns to an old mentor, Debbie Brewster for help. This leads him, and his wife on an international hunt for lessons concerning engagement Blake’s Dad had put together from people and places in history.

Blake and his team define engagement as “a condition of the heart reflecting an individual’s level of genuine care for their work, coworkers, and the organization. And if the level of care is high enough, it will result in energy, effort, enthusiasm, and initiative” or more simply:

Engagement = Level of Care


Traveling to Selma, Alabama, Florence, Italy, Pella, Greece, Green Bay, Wisconsin, and finally, West Texas to complete the picture, they discover the four cornerstones of engagement.

Connection

Conversation is the primary driver. “You might even say we—me and my fellow employees—do life together. We talk about triumphs and tragedies, fears, failures, and struggles. We talk about how to help each other.” “Real conversations are the bridge to real connections.” And this includes conversations with all stakeholders.

Affirmation

“Their secret sauce was thank you. Loosely translated they are creating a culture of affirmation when they express genuine appreciation to their employees. They affirm people multiple times a day.”

Responsibility

“Leaders must be willing to actually give people responsibility! Create a culture in which sharing responsibility is the norm, not the exception. Give people real responsibility for goals, methods, and decisions, whenever it makes sense.”

Environment

“The how is simply to look at what people really need to win both physically and emotionally, and provide it. The coaches just equipped the team for success.”

From an old friend of Blake’s Dad in West Texas, they learn that “If you just hire a man’s hands, you miss the opportunity to win his heart.

* * *

Like us on Instagram and Facebook for additional leadership and personal development ideas.

* * *


Explore More

Leaders Made Here Talent Magnet

Posted by Michael McKinney at 10:22 AM
| Comments (0) | Human Resources



SEARCH THIS BLOG


SAP Concur

Entrepreneurs

Leadership Books
How to Do Your Start-Up Right
STRAIGHT TALK FOR START-UPS



Explore More

Leadership Books
Grow Your Leadership Skills
NEW AND UPCOMING LEADERSHIP BOOKS

Leadership Minute
Leadership Minute
BITE-SIZE CONCEPTS YOU CAN CHEW ON

Leadership Classics
Classic Leadership Books
BOOKS TO READ BEFORE YOU LEAD


Email
Get the LEAD:OLOGY Newsletter delivered to your inbox.    
Follow us on: Twitter Facebook LinkedIn Instagram

© 2019 LeadershipNow

All materials contained in https://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited.