One of the world's leading trend firms, trendwatching.com, has released their report,
10 Crucial Consumer Trends for 2010: Ten trends that will help you to come up with some winning new products and services in the coming year. Below is an overview. You can see a more detailed report on their
web site.
10 Crucial Consumer Trends for 2010 by
TrendWatching.com
- Business As Unusual | Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.
- Urbany | Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.
- Real-Time Reviews | Whatever it is you're selling or launching in 2010, it will be reviewed 'en masse', live, 24/7.
- (F)luxury | Closely tied to what constitutes status, which itself is becoming more fragmented, luxury will be whatever consumers want it to be over the next 12 months.
- Mass Mingling | Online lifestyles are fueling 'real world' meet-ups like there's no tomorrow, shattering all predictions about a desk-bound, virtual, isolated future.
- Eco-Easy | To really reach some meaningful sustainability goals in 2010, corporates and governments will have to forcefully make it 'easy' for consumers to be more green, by restricting the alternatives.
- Tracking & Alerting | Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.
- Embedded Generosity | Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.
- Profile Myning | With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to help them make the most of it (financially), from intention-based models to digital afterlife services.
- Maturialism | 2010 will be even more opinionated, risqué, outspoken, if not 'raw' than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?
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