Leading Blog






01.23.09

Step One: Reality Check

Reality Check
We have written here that this is the season to rethink, explore, fine tune what works, discard what doesn’t and set a new course. Essentially what we need is a reality check. No longer can we skate by on surplus. Guy Kawasaki’s new book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, is a good place to begin.

It would be unfortunate if the book’s heft – 474 pages – made it too intimidating to pick up because it’s full of great insights, clever thought and often provocative ideas that will make you see things in a new way. I don’t recommend reading it from cover to cover. It’s not that kind of book. It’s more of a highly readable, reference tool that you’ll want to refer to again and again. Besides, unless you were born in this century, you’ll need some time to allow your brain to create some new circuitry.

There aren’t any shortcuts given here. Often life and especially entrepreneurship, is about grinding it out; sticking to what you believe in until it works. It’s not about sticking to your competition either. It’s about focusing on what you can do to add value to your customers and the world. Frank Sinatra famously said, “The best revenge is massive success.” What drives your competition crazy is your success.

The 94 chapters are based on his highly regarded blog, How To Change the World. The topics cover everything from the start-up, maintaining, growing your business to communicating your message and surviving what comes your way.

Some takeaways:
  • Postpone, or at least de-emphasize, touchy-feely goals. (The free cafeteria and laundry service is the reward not the catalyst.)
  • Follow through on an issue until it is done or irrelevant.
  • Establish a culture of execution and reward the achievers.
  • The 10/20/30 Rule of PowerPoint. 10 Slides. 20 Minutes. 30-point Font.
  • Be able to explain something in thirty seconds.
  • The purpose of school is not to prepare for working but to prepare for living.
  • Don’t coerce or dominate, reconcile conflicts, and give power to get power. That’s how to influence people.
There’s more, but it would take 474 pages. Better get the book.

Posted by Michael McKinney at 07:21 AM
| Comments (0) | This post is about General Business , Management , Marketing



SEARCH THIS BLOG


SAP Concur

Entrepreneurs

Leadership Books
How to Do Your Start-Up Right
STRAIGHT TALK FOR START-UPS



Explore More

Leadership Books
Grow Your Leadership Skills
NEW AND UPCOMING LEADERSHIP BOOKS

Leadership Minute
Leadership Minute
BITE-SIZE CONCEPTS YOU CAN CHEW ON

Leadership Classics
Classic Leadership Books
BOOKS TO READ BEFORE YOU LEAD


Email
Get the LEAD:OLOGY Newsletter delivered to your inbox.    
Follow us on: Twitter Facebook LinkedIn Instagram

© 2019 LeadershipNow™

All materials contained in https://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited.