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Lee Iacocca’s 9 C's of Leadership

Where Have All the Leaders Gone?
Lee Iacocca’s polemic, Where Have All the Leaders Gone?, will be released on April 17th. In the meantime you can read chapter one Had Enough? in our Reading Room. Included in chapter one he presents his 9 C's of Leadership you will find briefly illuminated below:

1. A leader has to show CURIOSITY. He has to listen to people outside of the "Yes, sir" crowd in his inner circle. He has to read voraciously, because the world is a big, complicated place. If a leader never steps outside his comfort zone to hear different ideas, he grows stale. If he doesn't put his beliefs to the test, how does he know he's right? The inability to listen is a form of arrogance. It means either you think you already know it all, or you just don't care.

2. A leader has to be CREATIVE, go out on a limb, be willing to try something different. You know, think outside the box. Leadership is all about managing change -- whether you're leading a company or leading a country. Things change, and you get creative. You adapt.

3. A leader has to COMMUNICATE. I'm not talking about running off at the mouth or spouting sound bites. I'm talking about facing reality and telling the truth.

4. A leader has to be a person of CHARACTER. That means knowing the difference between right and wrong and having the guts to do the right thing. Abraham Lincoln once said, "If you want to test a man's character, give him power."

5. A leader must have COURAGE. I'm talking about balls. (That even goes for female leaders.) Swagger isn't courage. Tough talk isn't courage. Courage is a commitment to sit down at the negotiating table and talk.

6. To be a leader you've got to have CONVICTION -- a fire in your belly. You've got to have passion. You've got to really want to get something done.

7. A leader should have CHARISMA. I'm not talking about being flashy. Charisma is the quality that makes people want to follow you. It's the ability to inspire. People follow a leader because they trust him. That's my definition of charisma.

8. A leader has to be COMPETENT. That seems obvious, doesn't it? You've got to know what you're doing. More important than that, you've got to surround yourself with people who know what they're doing.

9. You can't be a leader if you don't have COMMON SENSE.

THE BIGGEST C IS CRISIS. Leaders are made, not born. Leadership is forged in times of crisis.

Posted by Michael McKinney at 01:46 PM
| Comments (12) | TrackBacks (0) | Books , Leadership


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I am ready to stand next to Mr. Iacocca.

Hi, John Balmer can you email me please regarding Lee's statements. I have been feeling the same way for quite some time. We need to discuss organization. Thanks. email is rlinet@gmail.com

Mr. Iacocca's book was very well done! Except, on page 40 he refers to our Nation as a "democracy". We ARE NOT!
The United States is a "Constitutional Republic"
The Founding Fathers did not ever use the term in their writings. The use of the word there will cause much confussion in the minds of readers not being aware of the true meaning of a democracy. A democracy is pure majority rule without the Constitution over it!
This is a simplified note, but I am sure you understand.

The ideas expressed in Mr. Iacocca's book are both profound and obvious. I am sure many Americans are ready to stand up and next to him. The changes he suggests have to happen to save this country. I would like to see Michael Moore and Lee Iacocca collaborate to turn this book into a movie and get the word and the ideas out in front of the public before the next election turns into yet another fiasco!

Mr. Iacocoa writes a great book on leadership, but when he used John Murtha as a leader with forward thinking and integrity, he lost a lot of credibility. Anyone with common sense who saw Mr. Murtha's FBI/ Abscam's tape or follows his frequent earmarking approach to legislating, would see another "bought" pol who flunks leadership 101.

Mr. Iacocca: You helped change the way we finance new vehicles in the 80's thanks to my work on 3% financing with Treasury planning at Chrysler while you were CEO. I sent you a copy of my book "A Peek from the Pit" You have the opportunity to change the way government finances itself and I would suggest you read " What's the difference between bankers and counterfeiters " by William F. Hixson available on Amazon.com. He is also the author of "A Matter of Interest" published by Preager, and also "Triumph of the Bankers" also published by Preager. These are all available on Amazon.com.

I am a teacher and I just read the 3-4 pages on his education "piece". I have only been a teacher for 5 years and Lee is right on the money when he describes what teachers are going thru!

After 5 years, most drop off the face of the earth. Students are "running" the classrooms and parents do not want to be accountable for thier own kids! Most go to school to socialize and learning is only just a piece of the pie! Our salaries are ridiculous...I am just weighting the pros and cons of my decision to stay in education!

Larisa Lunsford
Math Teacher 7th Grade

I'm ready Lee, let's go!

I, with millions of other U.S.citizens are equally fed up w/ the elected reps.now in office.
I want to help create a organ-
ized movement to bring into existance a nucleus of people whose participation will encourage millions of other U.S. citizens to join.
I am not a leader and don't want to be, but, unless this group of people is not organized it will not go anywhere.
To those reading this, please keep my e-mail. I am serious about suggesting & encouraging the creation of known, savvy, smart, street smart, successful individuals who people would coalesce around.
It doesn't concern me what their present political position is. I would suggest leaders resembling Reagan, Kennedy, Eisenhower, Nixon, Roosevelt, Truman,Romney, Iacocca. I would also suggest that they must be God fearing and Christian based men.
There isn't anywhere in our Constitution that says Church & Government must be separated.
Too many of our absolutes have fell by the wayside.
I am asking that someone out there step up, commit to this, give us a e-mail address, and a name to be identified by and start forming.
Lee Iacocca has vented his frustrations. I would like him to be a central figure.
Sincerely, Gary Reed

OK Lee, Now, you have my blood preasure up! We have no voice in our Gov't, We have no men left today! The news reports only what will sell, We need a web site that eyeryone can go to, to get our ducks in a row! I wish we could have a TV channel that could broadcast what we need to ralley around! We Americans have been squashed!
I for one, don't have the kind of money needed to start something like that! Iv'e called our senetor Wexler in Florida, Is'nt that a joke...
You are a man of great words, Now help us put them into action! You were a great leader and perhaps still are?
Get us going! Where do we start???

Well here I am reading another book about leadership, so what. Sorry but its going to take more then this book to get something done. Like when I was a sales Mng. in a CP store when they were going BK the 1st time. You Mr. Iacocca came in and saved their ASS'S. You built the KCAR no big deal, just another sled. You got on TV and sold it, you may have been the last great car salesman/closer. But what made it happen was the "MONEY BACK GUARANTEE" and thats just what I want from the flake's that are running the USA now. I want my money back when they don't preform get it?? If you don't, call me I can explain!!!

Leaders can implement the 9C's through the three-dimensional leadership mission, resources and context (III-D, MRC) management system, which is the key to correcting leadership foibles and abuses, while releasing the potential that teams have to improve their collective organizational performance. MRC stands for “mission, resources and context.” Focusing on these three essentials simultaneously, as if viewing them three-dimensionally through a prism, provides foresight to plot appropriate strategy, insight to develop the processes that achieve it, and visualization of the context of variables that impact daily operations. An MRC focus distinguishes effective leaders who can achieve what their organizations need them to accomplish.

Read more at: http://bit.ly/ch4PQe
Get Your Team Reinvigorated on a Three-Dimensional Trajectory!
Visit www.ThreeDimensionalLeader.com

P.S. Mr. Iacocca, my book tells the 1979 - 1981 story of Chrysler's turn around, which I felt is important for young people to know, and also to show how government is supposed to support businesses without "taking them over!"

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