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What We're Reading Marketing

Marketing In Search of the Obvious: The Antidote for Today's Marketing Mess
Sam Hill
Retail Price: $27.95   LS Price: $19.00   You Save: $8.00 (32%)

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:

But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense. More>


New and Notable Marketing

Marketing Marketing Marketing Marketing Marketing
W.A.Y.M.I.S.H. Obvious Adams The Invisible Touch Reality Check The Fred Factor


 
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