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What We're Reading Marketing

Marketing 60 Trends in 60 Minutes
Sam Hill
Retail Price: $27.95   LS Price: $19.57   You Save: $8.38 (30%)
With an eye toward the future, Hill explains not just the trends themselves but also the worldwide forces that lie beneath them–rapid population growth, exponentially better technology, urbanization, globalization, and interconnectedness. Packed with over 2,000 statistics and examples, Sixty Trends in Sixty Minutes looks at the opportunities these trends create and how to realize them. Savvy marketers would be wise to study the powerful global forces that are changing our world today in order to learn who their customers will be tomorrow. More>


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