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	Description and Reviews Reader's Index About the Author Table of Contents Customer Reviews Find Similar Items See Also: Marketing

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Ogilvy on Advertising

David Ogilvy

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Format: Paperback, 224pp.
ISBN: 9780394729039
Publisher: Random House
Pub. Date: March 1987

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Description and Reviews
From The Publisher:

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business".

Reader's Index
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About the Author

David Ogilvy (Bonnes, France at Touffou) is the founder of Ogilvy and Mather, one of the top advertising agencies in the world.

Table of Contents

1	Overture	7
2	How to produce advertising that sells	9
3	Jobs in advertising — and how to get them	31
4	How to run an advertising agency	45
5	How to get clients	58
6	Open letter to a client in search of an agency	66
7	Wanted: a renaissance in print advertising	70
8	How to make TV commercial that sells	103
9	Advertising corporations	117
10	How to advertise foreign travel	127
11	The secrets of success in business-to-business advertising	137
12	Direct mail, my first love and secret weapon	143
13	Advertising for good causes	150
14	Competing with Procter & Gamble	155
15	18 miracles of research	158
16	What little I know about marketing	167
17	Is America still top nation?	173
18	Lasker, Resor; Rubicam, Burnett, Hopkins and Bernbach	189
19	What's wrong with advertising?	206
20	I predict 13 changes	217
	Reading List	218
	Index	219

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