New Rules for the New Economy : 10 Radical Strategies for a Connected World

Kevin Kelly

Retail Price: $12.95 LS Price: $10.36 You Save: $2.59 (20%) Availability: Usually ships within 24 hours. Format: Paperback, 192pp. ISBN: 9780140280609 Publisher: Viking Penguin Pub. Date: October 1999 Average Customer Review:

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We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new order, success flows primarily from understanding networks and networks have their own rules. In New Rules, Kevin Kelly presents 10 fundamental principles that invert the traditional wisdom of the industrial world. For example, "Plenitude, Not Scarcity." Industrial-age wisdom says value comes from scarcity. But in a network economy, value comes from abundance. Consider the "fax effect." One fax machine is worth nothing. Even a small network of fax machines is valuable. But each machine added to a fax network increases the value of all the machines on the network exponentially. The idea of plenitude is to create something that is connected to as many other products, services, and networks as possible. New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of businesses - both low- and high- tech - all over the world. More than just a profound overview of new economic principles, New Rules prescribes many clear and specific strategies for success.


Reviews

Blunt, tight, and explicitly written not to be obsolesced by The Next Great Web-Business Buzzword....At the core of Kelly's argument(s) is a zealous ideological belief that postindustrial network economics turns conventional business-school wisdom inside out....[I]t is a nifty codification of things we have personally experienced made coherent and compelling.

—Wired

Kelly's book is. . .provocative, but his vision is far too narrow. . . .[His] exclusive focus on technology seriously undermines the usefulness of New Rules as a guide to business strategy.

—Business Week

Kelly, executive editor of Wired magazine describes ten new rules and success strategies based upon them. Many of his new techno-economy rules invert traditional wisdom: initial successes aren't self-limiting, but self-feeding (increasing returns); value is carried by abundance; generosity begets wealth (free stuff equals consumer attention); and the highly successful must be abandoned in order to escape its eventual obsolescence.

—Annotation c. by Book News, Inc., Portland, Or.

The executive editor of Wired proposes 10 new rules for getting by in business these days, e.g., "Embrace the Swarm: The Power of Decentralization."

—Library Journal, Joshua Quittner

Fun reading -- even if you aren't trying to figure out how to survive.

—Time Magazine

Kevin Kelly, author of the acclaimed Out of Control (called "required reading for all executives" by Fortune) is editor-at-large of Wired magazine. He has been involved in such cultural innovations as The Hacker's Conference and The Well. He lives in the Bay Area.

	This New Economy	1
1	Embrace the Swarm	9
2	Increasing Returns	23
3	Plentitude. Not Scarcity	39
4	Follow the Free	50
5	Feed the Web First	65
6	Let Go at the Top	83
7	From Places to Spaces	94
8	No Harmony, All Flux	108
9	Relationship Tech	118
10	Opportunities Before Efficiencies	140
	A Thousand Points of Wealth	156
	New Rules for the New Economy	161
	Acknowledgments	163
	Notes	165
	Annotated Bibliography	167
	Index	173

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