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Profit From the Core : Growth Strategy in an Era of Turbulence Chris Zook with James Allen
 Description and Reviews From The Publisher: Ninety percent of companies worldwide failed to achieve sustained, profitable growth over the past decade. While current business wisdom calls for "new rules" for strategy and organization, a breakthrough book reveals that the answer to the growth dilemma actually lies in basic, enduring economic principles. Based on a sweeping ten-year study of more than two thousand technology, service, and product companies in a variety of industries, Profit from the Core argues that most growth strategies fail to deliver value—or even destroy it—primarily because they wrongly diversify from the core business. The authors contend that this timeless strategic precept—building market power in a well-defined core—remains the key source of competitive advantage and the most viable platform for successful expansion. Drawing from hundreds of in-depth case studies, interviews with more than one hundred CEOs, and the authors' broad consulting and business experience, the book identifies and explains three key factors that differentiate growth strategies that succeed from those that fail: (1) reaching full potential in the core business; (2) expanding into logical adjacent businesses surrounding that core; and (3) preemptively redefining the core business in response to market turbulence. The authors identify the classic problems that incumbents encounter in each of these areas and—borrowing lessons from private equity and start-up ventures—explain how to resolve them in today's rapidly changing business environment. The book concludes with guidelines for how companies can become sustained value creators-capable of successfully refining and revamping the core business over time. Identifying enduring, often counterintuitive principles that fly in the face of new economy hype, Profit from the Core is an indispensable strategic guide to achieving long-term, profitable growth in any business. Reviews "This back-to-basics book couldn't have come at a better time for CEOs and managers of 'old economy' and 'new economy' companies looking for growth. Their focus should be on expanding and innovating in and around their core business, rather than on chasing whatever the capital markets view as the current hot business model." —Brook Byers, Venture Capitalist, Kleiner Perkins Caufield & Byers "Anyone who has built a successful business knows that these core business concepts are central to sound strategy. Core business theory and value creation are inseparable twins." —James L. Vincent, Chairman of the Board, Biogen, Inc. "The authors make a compelling argument for sustainable, profitable growth. They bring a refreshing approach to corporate strategy, arguing that the job of CEO isn't to adopt the latest fad du jour from business gurus, but rather to focus on creating a winning business." —Mark Wössner, Former President and CEO of Bertelsmann AG "Striking the right balance between focusing on your core business and expanding into new areas has never been more challenging. Zook and Allen provide extremely helpful tools, frameworks, and case studies for navigating strategic choices in a turbulent business environment." —Debra Dunn, Vice President, Strategy and Corporate Operations, Hewlett-Packard "Zook and Allen remind us that, in the long run, very few companies achieve sustained and profitable growth. To make yours one of them, heed these lessons." —David S. Pottruck, President and Co-CEO, The Charles Schwab Corporation
 Reader's Index Send us your favorite quotes or passages from this book. About the Authors Chris Zook is Director and Head of the Worldwide Strategy Practice for Bain & Company. James Allen, formerly a Director of Bain's Worldwide Strategy Practice, is CEO of eVolution Global Partners, a venture capital firm founded by Kleiner Perkins Caufield & Byers, Bain, and the Texas Pacific Group. Table of Contents
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