Sex, Leadership and Rock N' Roll: Leadership Lessons from the Academy of Rock
Peter Cook
Format: Paperback, 208pp.
ISBN: 9781845900168
Publisher: Crown House Publishing
Pub. Date: March 30, 2006
Average Customer Review:
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Description and Reviews
From The Publisher:
At last, a book that cuts through the jargon of leadership and personal development. It offers a real world source of inspiration and provocation in areas such as: creativity, innovation, relationships, motivation, leadership, high performance, learning and reinvention. The unique approach springs from the mix of leading edge concepts with the wisdom of the street in the form of rock music. This is served up in a quirky, challenging but intelligent way.
Peter Cook has skillfully synthesized these diverse viewpoints using his background, both as a business academic, MBA graduate and tutor, strategy consultant and thought leader as well as a musician, writing and performing music, in rock bands. The book examines the issues using the analogy of "Sex, Drugs and Rock n Roll" rather than the language of prophets, consultants and gurus. In this context, the letters MBA stand for "Management By Attitude." Let there be Rock n Roll Leadership!

Reviews
None would doubt that we live in a Rock 'n' Roll Age--so what makes more sense than a brilliant, original, rockin' model of business management and leadership? A marvelous book, which closes the door on the tidy, hierarchical, know-your-place "Orchestral Age" and ushers in a new, creative era of challenge and change. Hooray
—Tom Peters

About the Author
Peter Cook started in pharmaceuticals, leading innovation teams to bring multimillion dollar drugs to market and international troubleshooting. He is the Managing Director of Human Dynamics, offering strategy facilitation, coaching, training, practical MBA programs, conferences and events.

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