The Execution Premium
Robert S. Kaplan and David P. Norton
Format: Hardcover, 320pp.
ISBN: 9781422121160
Publisher: Harvard Business School Press
Pub. Date: July 14, 2008
Average Customer Review:
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Description and Reviews
From The Publisher:
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.
It doesn't have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. This book shows you how to:
- Develop an effective strategy--with tools such as SWOT analysis, vision formulation, and strategic change agendas
- Plan execution of the strategy--through portfolios of strategic initiatives linked to strategy maps and Balanced Scorecards
- Put your strategy into action--by integrating operational tools such as process dashboards, rolling forecasts, and activity-based costing
- Test and update your strategy--using carefully designed management meetings to review operational and strategic data
Drawing on extensive research and detailed case studies from a broad array of industries, The Execution Premium presents a systematic and proven framework for achieving the financial results promised by your strategy.

About the Authors
Robert S. Kaplan is the Baker Foundation Professor at the Harvard Business School. He has been a codeveloper of both activity-based costing and the Balanced Scorecard. David P. Norton is a founder and director of the Palladium Group, a consultancy focusing on strategy execution, and is codeveloper of the Balanced Scorecard.

Find Items On Similar Subjects
The Balanced Scorecard: Translating Strategy into Action
Execution: The Discipline of Getting Things Done
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