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Apples Are Square: Thinking Differently About Leadership

Susan Kuczmarski and Thomas D. Kuczmarski

Retail Price: $27.00
LS Price: $18.36
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Format: Hardcover, 256pp.
ISBN: 9781419593925
Publisher: Kaplan Publishing
Pub. Date: July 3, 2007

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From The Publisher:

Your 7-step prescription for creating a compassionately competitive work culture

For centuries, leaders have been operating within a “control and compete” mindset. But times are changing. More and more, at the helm of successful companies, you’ll find a different sort of leader. Collaborators, not controllers, they are “square apples,” bold men and women who dare to create success by reshaping the workplace in unexpected ways.

In Apples Are Square, innovation consultants and celebrated authors Dr. Susan Smith Kuczmarski and Thomas D. Kuczmarski share with you the secrets of how to become a square apple in your organization. To develop their groundbreaking strategy for success, the authors interviewed dozens of leadership pioneers, including Craig Newmark, founder of craigslist; Mary Ellen Weber, former NASA astronaut; and NFL star Chris Zorich, whose personal story inspired the title of this book. With the tools in Apples Are Square, you’ll be able to take any bruised environment and reshape it into a positive force. As the authors take you through their seven-step process for rejuvenating your workplace, you’ll learn how to:
  • Master the six essential qualities of new leadership
  • Communicate in innovative ways that inspire people to serve others
  • Build strong relationships for a sense of community in your company
  • Create loyalty and retain employees
  • Encourage personal risk-taking, creativity, and flexibility
  • And much more
Reshaping a bad apple or work environment is not easy, but in the end you will hold in your hand the fruits of a more dynamic, inclusive, and collaborative organization.


“A rare and powerful book that provides a window into the views, thoughts, and soul of exceptional leaders in simple yet compelling language.”
—Dr. Surinder Kumar, Chief Innovation Officer, Wm Wrigley Jr. Company, author of Riding the Blue Train

“Apples Are Square is the key to the next frontier of corporate performance and productivity. The Kuczmarskis challenge us to move past the numbers and quarterly reports to what really matters—the leadership principles that guide our companies and our people.”
—David Palfenier, President Grocery Foods, ConAgra Foods, Inc.

“Tom Kuczmarski doesn’t have a patent on innovation, but he should have.”
—Charles P. Carey, Chairman, Chicago Board of Trade

“A work of great substance and relevance that provides not just an entry point for talking about models of leadership, but real profiles of those who have used these models to transform their own organizations and the people within them.”
—Donald P. Jacobs, Dean Emeritus, Kellogg School of Management, Northwestern University

“The Kuczmarskis, innovation consultants and teachers, provide 25 values-based leaders—mostly fresh faces—to discover a new model of leadership for the 21st century. ‘Squared apples’ symbolically stand for a new way to lead in the workplace and a new way to measure success both personally and professionally.”
Fast Company (June 2007)

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About the Author

Susan Smith Kuczmarski, Ed.D., and Thomas D. Kuczmarski are the authors of the pioneering book Values-Based Leadership. Susan has taught leadership skills to audiences ranging from youth organizations to the United Nations. Tom has taught innovation for 27 years at Northwestern University's Kellogg School of Management. Their research, writing, books, speeches, seminars, teaching, and pragmatic consulting have made them leading experts in the field of leadership. Collaborators in every sense, they are also the co-founders of Kuczmarski & Associates, a nationally recognized new products, services, and innovation management consulting firm.

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