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Leading Through Uncertainty: How Umpqua Bank Emerged from the Great Recession Better and Stronger than Ever
Raymond P. Davis

Retail Price: $27.99
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Format: Hardcover, 224pp.
ISBN: 9781118733028
Publisher: Jossey-Bass
Pub. Date: November 4, 2013

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Description and Reviews
From The Publisher:

"Ray and his colleagues have remained true to their values, their belief system, their distinctive point of view about what their company could be and the role it could play in their customers' lives. In a book filled with powerful insights, pragmatic takeaways, and colorful stories, this to me is Ray's ultimate lesson, and one that applies in good times and tough times."
—From the Foreword by William C. Taylor

In Leading Through Uncertainty, Umpqua Bank CEO Ray Davis shares the essential leadership strategies that have allowed the West Coast's largest independent community bank to emerge from the economic crisis even stronger than before.

It's no secret that the Great Recession has deeply affected many businesses and industries, including banking. Yet by focusing on a clear set of best practices and core values, leaders can create opportunity and growth. Here, Davis outlines his strategies, providing a set of actions that will help leaders recalibrate their approaches when faced with industry or market upheaval.

Using his own experiences as well as those of other pioneering leaders, Davis describes a concise set of smart, actionable leadership strategies that anyone can use to navigate businesses and teams through difficult times. These include focusing on honesty and transparency, motivating and inspiring employees, building an outstanding corporate reputation, and paying attention to the details, among others.

The results are clear: despite years of global economic uncertainty, Umpqua has continued its upward trajectory, expanding from five locations in 1994 to more than two hundred today. By showing leaders how to maintain a clear value proposition and strong, proactive leadership, Leading Through Uncertainty will help any company secure a lasting foothold in any economy.


“I’ve always believed that great leaders know when to stay the course, adjust, and reinvent. Ray Davis articulates this and much more in Leading Through Uncertainty, helping leaders understand the importance of outlining a vision and strategy. Ray’s smart and practical thoughts on leadership provide great insight, and leaders at all levels will benefit from reading this book.”
—John Chambers, chairman and CEO, Cisco

“Ray Davis understands the complexities of leading effectively regardless of the economic environment. The advice in Leading Through Uncertainty is excellent and will improve both your leadership skills and results.”
— Tim Boyle, president and CEO, Columbia Sportswear

“Ray Davis’s Leading Through Uncertainty is thoughtful, insightful, and—perhaps most importantly—fundamentally practical. For those who want to make a difference in their organization, this is a must-read.”
—Diana Oreck, vice president, Ritz-Carlton Leadership Center

“Not many companies can say they’ve emerged from the economic environment of the past few years stronger than they were before it began. Ray Davis can. In Leading Through Uncertainty, he shares the real-world insight and business practices that today’s leaders need to navigate the uncertainty and opportunity of the 21st century economy.”
—Gary Hamel, author, What Matters Now

“Ray Davis is that rare combination: a visionary with the straightforward voice of a pragmatist. He understands that today’s companies must be flexible, transparent, and customer-centric—and Leading Through Uncertainty provides a clear roadmap for anyone in a leadership position on how to get there.”
—Ed Herlihy, partner, Wachtell Lipton

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About the Author

Ray Davis is president and CEO of Umpqua Holdings Corporation, parent company of Umpqua Bank. He has been recognized in numerous national publications, including the Wall Street Journal, New York Times, Fast Company, BusinessWeek, Newsweek, and CNBC, and is the author of Leading for Growth (Jossey-Bass). Davis has been recognized as one of high finance's twenty-five most influential people by U.S. Banker Magazine. He lives with his wife in Portland, Oregon.

Table of Contents

Foreword by William C. Taylor
Introduction: The Great Uncertainty
Part 1: Leading Yourself
The New Normal
The Truth, Nothing But the Truth
Problems and the Healing Process
Control and Uncertainty
Exercise Your Intuition
Part 2: Leading Your Organization
Be Really Good at the Basics
The Value of a Value Proposition
Be Available
Motivate and Inspire
Leverage Your Assets
Part 3: Leading Your Industry
Reputation Counts
Build Buzz (But Manage Crisis)
Build Momentum
Practice Incremental Evolution
Conclusion: Lead On
About the Authors

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