The Powers to Lead: Soft, Hard, and Smart
Joseph S. Nye
Description and Reviews
From The Publisher:
What qualities make a leader succeed in business or politics? In an era when the information revolution has dramatically changed the playing field, when old organizational hierarchies have given way to fluid networks of contacts, and when mistrust of leaders is on the rise, our ideas about leadership are clearly due for redefinition. With The Powers to Lead, Joseph S. Nye, Jr. offers a sweeping look at the nature of leadership in today's world, in an illuminating blend of history, business case studies, psychological research, and more. As he observes, many now believe that the more authoritarian and coercive forms of leadership--the hard power approaches of earlier military-industrial eras--have been largely supplanted in postindustrial societies by soft power approaches that seek to attract, inspire, and persuade rather than dictate. Nye argues, however, that the most effective leaders are actually those who combine hard and soft power skills in proportions that vary with different situations. He calls this smart power.
Drawing examples from the careers of leaders as disparate as Gandhi, Churchill, Lee Iacocca, and George W. Bush, Nye uses the concept of smart power to shed light on such topics as leadership types and skills, the needs and demands of followers, and the nature of good and bad leadership in terms of both ethics and effectiveness. In one particularly instructive chapter, he looks in depth at contextual intelligence--the ability to understand changing environments, capitalize on trends, and use the flow of events to implement strategies.
Thoroughly grounded in the real world, rich in both analysis and anecdote, The Powers to Lead is sure to become a modern classic, a concise and lucid work applicable to every field, from small businesses and nonprofit organizations to nations on the world stage.
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About the Author
Joseph S. Nye Jr. is University Distinguished Service Professor at Harvard University's Kennedy School of Government, where he was formerly Dean. In government, he served as Chairman of the National Intelligence Council, Assistant Secretary of Defense, and Deputy Undersecretary of State. A frequent contributor to The New York Times, The Washington Post, and The Wall Street Journal, he is the author of several books, including The Paradox of American Power: Why the World's Only Superpower Can't Go It Alone (Oxford, 2003) and Soft Power: The Means to Success in World Politics.
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