Influence : The Psychology of Persuasion (5th edition)
Robert B. Cialdini
Description and Reviews
From The Publisher:
Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).
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About the Author
Robert Cialdini received graduate and postgraduate training in experimental social psychology at the University of North Carolina and at Columbia University.He is currently Regent' Professor of Psychology at Arizona State University in Tempe.
Table of Contents
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