"Pfeffer and Sutton expose the real reasons businesses fail to compete successfully. The Knowing-Doing Gap is a refreshingly clear guide for turning the learning organization into a doing organization."
—Howard Behar, President, Starbucks Coffee International

About the Authors

Jeffrey Pfeffer is Professor of Organizational Behavior at Stanford’s Graduate School of Business. Robert I. Sutton is Professor of Management Science and Engineering at Stanford. They coauthored The Knowing-Doing Gap.

Table of Contents

1.Knowing "What" to Do Is Not Enough
2. When Talk Substitutes for Action
3. When Memory Is a Substitute for Thinking
4. When Fear Prevents Acting on Knowledge
5. When Measurement Obstructs Good Judgment
6. When Internal Competition Turns Friends into Enemies
7. Firms That Surmount the Knowing-Doing Gap
8. Turning Knowledge into Action
About the Authors

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