If it Ain't Broke...Break It! And Other Unconventional Wisdom for a Changing Business World
Robert J. Kriegel with Louis Patler
Description and Reviews
From The Publisher:
New times call for new thinking ... "Work harder and faster." "Stay the course." "Don't mess with success." That's what conventional business wisdom says. Today, in the nineties, conventional wisdom can't help you keep pace with these rapidly changing times, and outmoded ideas can actually lead you to obsolescence and failure. Today, business people have to turn the old rules inside out, upside down, and backwards not only to succeed, but to survive!
In this unique book you learn to unlock the creative thinker in yourself, to work smarter, not harder, to explore new and different paths. You will discover how to break the rules of business-and break away from the pack. Most of all, you will become a "Break-it" Thinker, applying innovating principles to your own career, and with this book's unique Victory Log, enjoying the adventurous-and profitable-advantages of Break-It Thinking in your life. With hundreds of real-life examples of Break-It Thinking from the annals of Hewlett-Packard, IBM, Norwegian Cruise Lines, Apple Computer, The U.S. Olympic Team, PepsiCo, The Los Angeles Lakers, Proctor & Gamble, Levi-Strauss, AT&T, L.L. Bean, The San Francisco 49ers, and many, many more!
"Debunks they myth of conventional wisdom and challenges you to mess with success."
—Donald R. Keough, president and chief operating officer, The Coca-Cola Company
"Fabulous Book! Great insights, practical wisdom...I read it in one sitting! Every manager and executive should have it on their desk."
—Thomas Simpson, former CEO, Norwegian Caribbean Lines
Send us your favorite quotes or passages from this book.
• "Not only is everything changing, but everything exists in relationship to something else that is changing. If you or your products don’t grow, improve and evolve, as in nature—they (and you) will face extinction." Pg. 69
About the Author
Robert J. Kriegel, Ph.D., is a pioneer in the field of human performance and the psychology of change. A former coach of both Olympic and professional athletes, Kriegel is the coauthor of the influential business book Sacred Cows Make the Best Burgers.
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