Retail Price: $25.00 LS Price: $17.00 You Save: $8.00 (32%) Availability: Usually ships within 24 hours. Format: Hardcover, 288pp. ISBN: 9780814433492 Publisher: AMACOM Pub. Date: November 12, 2013 Average Customer Review:

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Business gurus come and go. But not Peter Drucker, who remains a towering figure, widely regarded to be the father of modern management and the world’s most influential business thinker.

Drucker’s uncanny ability to codify management practices and predict future trends has ensured his lasting impact. His dozens of books include the landmark Concept of the Corporation and The Effective Executive, which remains a bestseller decades after its first appearance.

Drucker aimed high to illuminate the big picture of organizations, their people, and the global forces affecting them. As such, his focus on the “what to do” eclipsed the “how to do it” that managers and executives crave. Yet crystalline insights into “how” were always there.

Scattered throughout his massive oeuvre are solutions to recurring problems and answers to perplexing questions. The Practical Drucker culls 40 of the most important how-to lessons, each interpreted for today’s business challenges and illustrated with fascinating stories and examples. Discover what Drucker had to say about how to:

• Engage your workforce in four essential steps
• Use the 80/20 rule to improve performance and cut costs
• Stay ahead of the competition by actively anticipating change
• Build synergy between marketing and selling
• Find the just-right price for your product or service
• Conduct useful marketing research, and toss out irrelevant data
• Embrace profitability, while avoiding the dangers of profit maximization
• Make a business case for acting in socially responsible ways
• Make the single most important leadership decision
• And much more

As a student, scholar, and longtime friend of Peter Drucker, author William A. Cohen is uniquely positioned to illuminate these timeless teachings of the management master, which resonate today with as much force and relevance as when they were first articulated.

William A. Cohen, Ph.D. (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of many books including The New Art of the Leader, The Wisdom of the Generals , and How to Make It Big as a Consultant.

	Foreword
	Introduction
	Part One | People
1	General Business Ethics
2	Drucker on Engagement
3	Drucker’s Favorite Leadership Book
4	The Seven Deadly Sins of Leadership
5	Three Principles for Developing Yourself
6	Move Your Company Ahead by Encouraging Your People
7	The Most Important Leadership Decision
8	Drucker and Heroic Leadership
9	What Everyone Knows Is Usually Wrong
10	Power Comes from Integrity
11	People Have No Limits
	Part Two | Management
12	Fear of Job Loss Is Incompatible with Good Management
13	You Can Accomplish More with Less
14	What to Do About Office Politics
15	Above All, Do No Harm
16	How to Avoid Failure
17	Quality Is Not What You May Think
18	Implementation Requires Controls
19	Do the Right Thing at the Right Time
20	How to Be a Managerial Fortune-Teller
21	What Are You Going to Do About It?
	Part Three | Marketing and Innovation
22	Can Marketing and Selling Be Adversarial?
23	The Five Great Marketing Sins
24	You Can’t Get the Right Strategy from a Formula
25	Drucker’s Four Approaches to Entrepreneurial Marketing
26	If You Conduct Marketing Research, Conduct It Right
27	Be Careful in Using a Bribe
28	There Are No Irrational Customers, Only Irrational Marketers
29	Where the Best Innovations Come From
30	Drucker’s Theory of Abandonment
31	The Mysteries of Supply-Side Innovation
	Part Four | Organizaton
32	The Purpose of Your Business Is Not to Make a Profit
33	Social Responsibility Is a Win-Win
34	There Are Only Two Organizational Functions
35	Ignorance Is Good
36	What to Do When an Organization Faces a Crisis
37	The Ultimate Requirement for Running a Good Organization
38	Is Leadership a “Marketing Job”?
39	You Must Know Your Strengths
40	Drucker’s Most Valuable Lesson
	Endnotes
	Index

A Class With Drucker: The Lost Lessons of the World's Greatest Management Teacher