A Class With Drucker: The Lost Lessons of the World's Greatest Management Teacher

William A. Cohen

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Long considered the world’s greatest thinker and writer on management, Peter Drucker’s teachings continue to inspire leaders everywhere. From 1975 to 1979, author William Cohen studied under the Great Man and became the first graduate of his doctoral program. What Drucker taught him literally changed his life. In a matter of a few years, he was recommissioned in the Air Force and rose to the rank of major general. Eventually, he became a full professor, management consultant, multibook author, and university president – as well as maintaining a nearly lifelong friendship with the master.

In A Class with Drucker, Cohen shares many of Drucker’s teachings that never made it into his countless books and articles, ideas that were offered to his students in classroom or informal settings. Cohen expands on Drucker’s lessons with personal anecdotes about his teacher’s personality, lack of pretension, and interactions with students and others. He also shows how Drucker’s ideas can be applied to the real-world challenges managers face today. Now every reader can benefit from Drucker’s thoughts on such topics as:

• what everybody knows is frequently wrong
• why everyone should approach problems with their ignorance
• top executives should stay no longer than six years
• some so-called menial tasks can only be done by the boss
• what everyone needs to be an effective manager
• why self-confidence is a necessity

Enlightening and intriguing, A Class with Drucker will enable anyone to gain from the timeless wisdom of the inspiring man himself.

William A. Cohen, Ph.D. (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of many books including The New Art of the Leader, The Wisdom of the Generals, and How to Make It Big as a Consultant.

	Acknowledgments and Dedication	vii
	What Peter Drucker Wrote About Bill Cohen	viii
	Foreword Ira Jackson	ix
	Introduction	xiii
	How I Became the Student of the Father of Modern Management	1
	Drucker in the Classroom	11
	What Everybody Knows Is Frequently Wrong	19
	Self-Confidence Must Be Built Step-by-Step	30
	If You Keep Doing What Worked in the Past You're Going to Fail	44
	Approach Problems with Your Ignorance-Not Your Experience	57
	Develop Expertise Outside Your Field to Be an Effective Manager	69
	Outstanding Performance Is Inconsistent with Fear of Failure	82
	The Objective of Marketing Is to Make Selling Unnecessary	96
	Ethics, Honor, Integrity and the Law	108
	You Can't Predict the Future, But You Can Create It	121
	We're All Accountable	133
	You Must Know Your People to Lead Them	147
	People Have No Limits, Even After Failure	160
	A Model Organization That Drucker Greatly Admired	173
	The Management Control Panel	189
	Base Your Strategy on the Situation, Not on a Formula	201
	How to Motivate the Knowledge Worker	215
	Drucker's Principles of Self-Development	231
	Afterword	246
	Notes	249
	Books by and About Peter Drucker	252
	Index	253

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