Retail Price: $27.95 LS Price: $20.95 You Save: $7.00 (25%) Availability: Usually ships within 24 hours. Format: Hardcover, 288pp. ISBN: 9780470405017 Publisher: Jossey-Bass Pub. Date: May 24, 2010 Average Customer Review:

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Proven leadership strategies used by combat and business leaders to accomplish impossible goals

Heroic Leadership examines military leadership principles as they apply to business and life. Leadership expert and retired general William Cohen describes the eight universal laws of leadership and explains why heroic leadership has worked so successfully and ethically for thousands of years despite severe conditions of risk, uncertainty and hardship. He also shows how to implement Heroic Leadership to attract fellowship, use influence tactics, develop self-confidence, build, coach, and motivate a team, take charge in crisis situations, and take action.

• Includes real-world examples from business as well, as battle, that follow the eight universal laws
• Contains proven strategies and techniques to apply the universal laws and multiply the productivity of any group or organization
• Suggests little-known, but highly effective methods for building teamwork and esprit de corps
• Based on the classic, bestselling books on leadership The New Art of the Leader and the Stuff of Heroes
• With a timeless approach to leadership, Heroic Leadership offers innovative ideas for motivating people and helping them to achieve new heights of personal and group performance

William A. Cohen (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of The New Art of the Leader, The Wisdom of the Generals, and How to Make it Big as a Consultant.

	Introduction: The Concept of Heroic Leadership
	Part One: The Eight Universal Laws of Heroic Leadership
1	Maintain Absolute Integrity
2	Know Your Stuff
3	Declare Your Expectations
4	Show Uncommon Commitment
5	Expect Positive Results
6	Take Care of Your People
7	Put Duty Before Self
8	Get Out in Front
	Part Two: The Eight Basic Influence Tools
9	Direction
10	Indirection
11	Redirection
12	Deflection
13	Enlistment
14	Persuasion
15	Negotiation
16	Involvement
	Part Three: The Eight Competencies of Heroic Leadership
17	How to Attract Followership
18	How to Develop Your Self-Confidence
19	How to Build a Heroic Team
20	How to Build High Morale and Esprit de Corps
21	How to Motivate When Times Get Tough
22	How to Take Charge in Crisis Situations
23	How to Develop Your Charisma
24	How to Solve Problems and Make Decisions
	Epilogue
	Notes
	About the Author
	Index

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