Unthinkable: The Culture and Politics of Getting Innovation Wrong
Description and Reviews
From The Publisher:
Unthinkable is the first book on innovation to be written from the trenches. Expert Tom Hopkins explains why big companies so often fail to do new things, and clearly explores the solutions pioneered at product and service innovation company Fluxx. Identify with real-life stories of new product development gone wrong. Learn about the underlying human and business factors which can derail even the most well equipped teams. Understand new approaches that can deliver successful outcome for you today.
"Tom captures exactly what it's really like to try to do new things in a big company. There's no management textbook waffle here, just real lessons from the school of hard knocks and genuinely useful advice for leaders brave enough to look for a new way."
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About the Author
Tom Hopkins is a digital, creative, and design business leader, holding senior positions in many of the world's most influential companies. While writing Unthinkable, he was principal consultant at Fluxx, a product and service innovation company in London. Hopkins now serves as product innovation director for Experian Consumer Services.
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