Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Business
Description and Reviews
From The Publisher:
Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention?
''Buy this book. Read it. And put it into practice.''
Send us your favorite quotes or passages from this book.
About the Author
Scott McKain is the country’s leading expert on business and professional distinction. He is Chairman of McKain Performance Group, a company he founded in 1981 to teach the principles of the Ultimate Customer Experience®. He is also the cofounder and principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He has been honored with induction into the Professional Speakers Hall of Fame, and is a member of the Speakers Roundtable, an elite group of twenty business speakers considered by many to be among the best in the world. He has served on the board of numerous corporations and associations, including the National Safety Council.
Table of Contents
Write your own online review.
Find Items On Similar Subjects
All prices subject to change and given in U.S. Dollars.
All materials contained in http://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited. LeadershipNow is a trademark of M2 Communications, LLC.