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Lead Like Ike: Ten Business Strategies from the CEO of D-Day
Geoff Loftus

Retail Price: $24.99
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Format: Hardcover, 304pp.
ISBN: 9781595550859
Publisher: Thomas Nelson
Pub. Date: June 1, 2010

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Description and Reviews
From The Publisher:

Dwight Eisenhower's leadership methods during the most daunting project in history, the D-Day Invasion, provide invaluable strategies for today's business person.

No modern CEO has ever led such a large organization-the immense Allied military forces of the U.S., Great Britain, and Canada-in the face of such crushing pressure to succeed. Lead Like Ike begins with Eisenhower reporting for work as the CEO of D-Day Inc., facing a ridiculously tight timeline, having to create an executive staff and company, and then managing D-Day Inc.'s early projects, the invasions of North Africa and Sicily. By analyzing military operations as business operations, and the commanding general as CEO, Lead Like Ike finds management lessons for modern corporate executives, such as:
  • Handling the board of directors: FDR, Churchill and the Combined Chiefs of Staff
  • Building and leading an executive staff
  • Creating the company: Making the Allied military into a single force that could fulfill its mission
  • Understanding the competition and the market: Hitler and Occupied Europe
  • Preserving his stakeholders: Eisenhower was loathe to waste his soldiers' lives on anything less than complete success.


"Novel, intriguing-and more importantly-highly-instructive approach to enabling us to truly grasp fundamental management principles. In the person of Dwight Eisenhower planning and executing the D-Day landings and the subsequent liberation of Europe , these basic concepts are vividly brought to life. As Loftus rightly observes, no CEO ever faced a more daunting, pressure-filled, obstacle-laden mission than did Ike. Perfect reading for these turbulent times."
--Steve Forbes, Chairman & CEO, Forbes Media

"Geoff Loftus has written an intriguing, and highly useful book on Dwight Eisenhower's extraordinary ability as a leader. If you liked Ike before, you'll like him even more now. And you'll be grateful to Geoff Loftus."
--Christopher Buckley, author of Boomsday and Thank You for Smoking

"In Lead Like Ike, Geoff Loftus provides keen insights on management lessons that can be drawn from one of the greatest battlefields in military history. The lessons may appear simple, but it's the simplest management principles that we often forget. Listen to your people. Set your vision. Be consistent about your message. Let your managers manage."
--Salvatore J. Vitale, Senior Vice President, The Conference Board

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About the Author

Geoff Loftus, a lifelong history buff, is Vice President, Communications, of the Society of Corporate Secretaries and Governance Professionals, Inc. He has been an editor and writer for more than 25 years in print, television, radio and on the Internet. He has addressed large audiences from Fortune 500 companies on numerous business topics. He has been interviewed by Forbes, Fortune, The New York Times, and The Wall Street Journal, in addition to Compliance Week, Directors & Boards, and Corporate Boards. Mr. Loftus was Managing Editor of Across the Board, a monthly business magazine of thought and opinion at The Conference Board, and he was the first director of The Conference Board’s website, which won numerous awards during his tenure. He has also written and co-written original screenplays and teleplays, including two that were broadcast on television.

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