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Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact
Nick Morgan

Retail Price: $25.00
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Format: Hardcover,  272pp.
ISBN: 9781422193501
Publisher: Harvard Business Review Press
Pub. Date: May 13, 2014

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Description and Reviews
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Take control of your communications—before someone else does What if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be skeptical of such a claim—but it’s largely true. Our brains are constantly transmitting and receiving signals of which we are unaware. Studies show that these constant inputs drive the great majority of our decisions about what to do next—and we become conscious of the decisions only after we start acting on them. Many may find that disturbing. But the implications for leadership are profound. In this provocative yet practical book, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others—subtle gestures, sounds, and signals—that elicit emotion. He then provides a clear, useful framework of seven “power cues” that will be essential for any leader in business, the public sector, or almost any context. You’ll learn crucial skills, from measuring nonverbal signs of confidence, to the art and practice of gestures and vocal tones, to figuring out what your gut is really telling you. This concise and engaging guide will help leaders and aspiring leaders of all stripes to connect powerfully, communicate more effectively, and command influence.


“A must-read for anyone who wants to become a more effective communicator. Between Nick Morgan’s depth of knowledge of both verbal and nonverbal communication and his direct, humorous, and occasionally ‘tough love’ approach, Power Cues shows you exactly how to be powerfully persuasive.”
—Keith Ferrazzi, New York Times bestselling author, Never Eat Alone and Who’s Got Your Back

“Nick Morgan’s groundbreaking book will open your eyes to a whole new world of understanding about how you share ideas and influence people. Read it, and you will never look at this topic in the ‘old way’ again—and you’ll get much better results by applying his wisdom.”
—Erica Ariel Fox, New York Times bestselling author, Winning from Within

“Nick Morgan combines neuroscience and practical advice to create a compelling set of steps you can take to lead any group, win any negotiation, or wow any room. Power Cues is the must-read book of the year.”
—Josh Linkner, CEO, Detroit Venture Partners; author, Disciplined Dreaming and The Road to Reinvention

“In Power Cues, Nick Morgan skillfully reveals the extent to which we are influenced by our unconscious minds. He provides a practical and deeply compelling process to harness this influence so that we can connect with others more powerfully and positively. This book will forever change how you think about leadership.”
—Nicco Mele, Adjunct Lecturer in Public Policy, Harvard Kennedy School; author, The End of Big

“The profound wisdom in Power Cues has transformed my life . . . [F]or those who want to reach the top of their fields through truly effective communication, what you will learn here works brilliantly.”
—David Meerman Scott, bestselling author, The New Rules of Marketing and PR; marketing and sales strategist

“Nick Morgan is a master communicator, a leader among leaders . . . By combining exquisite insight with mesmerizing storytelling and research, this book reveals how to engage and inspire others before you even open your mouth to speak.”
—Sally Hogshead, author, How the World Sees You

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About the Author

Nick Morgan is one of America's top communication theorists and coaches. A passionate teacher, he is committed to helping people find clarity in their thinking and ideas - and then delivering them with panache. He has been commissioned by Fortune 50 companies to write for many CEOs and presidents. He has coached people to give Congressional testimony, to appear on the Today Show, and to take on the investment community. He has worked widely with political and educational leaders. And he has himself spoken, led conferences, and moderated panels at venues around the world. Nick's methods, which are well known for challenging conventional thinking, have been published worldwide. His acclaimed book on public speaking, Working the Room: How to Move People to Action through Audience-Centered Speaking, was published by Harvard in 2003 and reprinted in paperback in 2005 as Give Your Speech, Change the World: How to Move Your Audience to Action. His book on authentic communications, Trust Me: Four Steps to Authenticity and Charisma, was published by Jossey-Bass in January 2009. His new book on communications and brain science, Mastery, will be published by Harvard in 2013. He has written hundreds of articles for local and national publications. Nick attributes his success to his honest and direct approach that challenges even the most confident orators to rethink how they communicate.

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