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Change-Friendly Leadership: How to Transform Good Intentions into Great Performance
Rodger Dean Duncan

Retail Price: $24.95
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Format: Hardcover, 304pp.
ISBN: 9780985213503
Publisher: Maxwell Stone Publishing
Pub. Date: September 18, 2012

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Description and Reviews
From The Publisher:

Most attempts to change fall flat.

Around the world, countless change efforts are underway in all kinds of organizations, spearheaded by leaders with good intentions. Despite the good intentions, the majority of these programs will not succeed. Why?

In this radical new book, practitioner Rodger Dean Duncan shows that humanness, approachability, and friendliness are necessary but often overlooked elements of making change successful.

Change cannot be achieved by a press release, slogan, or announcement. Effective organizational change requires the active, mindful participation of the people affected by the change. Leaders must learn how to bring their entire team on board with changes and ensure they are invested in the process as well as in the outcome.

The Friendly Factor is not just a play on words. It's the very foundation for effectively engaging people's heads, hearts, and hopes. The Change-Friendly framework is based on timeless principles that are tried and true in even the toughest situations. Using this framework will enable you to create effective, lasting change in your organization.


"A truly splendid book . . . highly relevant, tremendously insightful, remarkably accessible. Rodger deeply understands the change process and how difficult it is for people and organizations to manage change. This profound understanding gives him an insightful perspective into how to solve it, i.e., 'how to engage people's heads, hearts, and hopes.' Rodger has created a user-friendly implementation guide to help buffer the shock wave that often accompanies change."
—from the Foreword by Stephen M. R. Covey, New York Times bestselling author of The Speed of Trust

"With wisdom and insight, Change-Friendly Leadership beautifully brings home the simple truth that people are as important as results."- Ken Blanchard, coauthor of The One Minute Manager® and Great Leaders Grow

"I'm impressed by the utter simplicity and brilliance of Change-Friendly Leadership. To borrow a well-worn political phrase, 'It's the relationships, stupid!' The practices taught by Dr. Duncan can turn any organization around and create happier and more successful people at all levels."
—Dr. Laura Schlessinger, Radio host, author of twelve New York Times bestsellers

"As a leader in the corporate world for over three decades, I find myself drawn to books which offer enlightened thinking on leadership that stand up to scrutiny from a practitioner's point of view and can be put to work on Monday morning. This is one of those books. I highly recommend it."
—Douglas R. Conant, Retired President and CEO of Campbell Soup Company and New York Times bestselling author of TouchPoints

"Few people are as qualified as Rodger Dean Duncan to take a reader by the hand and chart a wise, proven, and practical course to profound change. Change-Friendly Leadership distills decades of experience into an engaging education in how to influence a small team or a global enterprise toward lasting change."
—Joseph Grenny, coauthor of the New York Times bestseller Crucial Conversations

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About the Author

Dr. Rodger Dean Duncan is widely known for his work in leadership and organizational performance. His clients range from cabinet officers in two White House administrations to top executives in more than a dozen industries. He's been a senior executive in two Fortune 500 companies. He earned his PhD at Purdue University, and writes an internet column that reaches opt-in business subscribers in more than 130 countries. Bestselling author Stephen R. Covey calls Duncan's work on leadership 'brilliantly insightful, inspiring; profound, yet user friendly; visionary, yet highly practical.

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