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Paradigms: The Business of Discovering the Future

Previously published as Future Edge

Joel Arthur Barker

Retail Price: $15.00
LS Price: $11.25
You Save: $3.75 (25%)

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Format: Paperback, 240pp.
ISBN: 9780887306471
Publisher: HarperBusiness
Pub. Date: May 26, 1993

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Description and Reviews
From The Publisher:

How would like to spot future trends before the competition?

We all know the rules for success in our business or professions, yet we also know that these rules--paradigms--can change at any time. What Joel Barker does in Paradigms: The Business of Discovering the Future is explain how to spot paradigm shifts, how they unfold, and how to profit from them. Through the power of this method--paradigm spotting--you can:
  • find the people in your organization most likely to spot a new trend
  • help your key people adept when a massive change is occurring
  • learn to effectively grapple with your "intractable problems" and improve your results incalculably.
In addition, Paradigms is full of concrete examples of paradigm shifts and predictions for the future, and contains a new introduction detailing recent developments and pointing out areas to watch tor paradigm shifts.


"Paradigms: The Business of Discovering the Future" is a secret weapon. I'm buying a copy for each of my customers and suppliers . . . but none for my competitors!"
—Harvey Mackay, author of "Swim with the Sharks Without Being Eaten Alive "and "Sharkproof"

"All about change and what it does for your business . . . Should have a prominent place on the desk of every business owner who intends to stay competitive."

"If you can figure out what changes are in store for the marketplace, you gain extradordinary leverage against your competition. How do you do it? Joel Barker advises."

"With Paradigms, Joel Barker continues his role as master teacher and advisor to society's leaders. His insight can help people prepare for the future in these turbulent times."
—Larry Osterwise, Vice Preident, U.S. Market-Driven Quality Assessment, IBM

readers index
Reader's Index 
Send us your favorite quotes or passages from this book.

• "What do I believe is impossible to do in my field, but, if it could be done, would fundamentally change my business?" Pg. 156


About the Author

Joel Arthur Barker has been a teacher and advertising executive and has served as director of the Future Studies Department of the Science Museum of Minnesota. His corporate clients include IBM, Monsanto, AT&T, General Mills, U.S. Sprint, the Mayo Clinic, 3M, Motorola, and Digital Equipment Corporation.

Table of Contents

Foreword: Three Keys to the Future
1Watching for the Future
2The Importance of Anticipation
3Defining a Paradigm
4When Do New Paradigms Appear?
5Who Changes the Paradigm?
6Who Are the Paradigm Pioneers?
7What is the Paradigm Effect?
8Twenty-two Examples More or Less
9The Most Important Paradigm Shift of the 20th Century
10Going Back to Zero
11Key Characteristics of Paradigms
12Managers, Leaders, and Paradigms
13Shifts for the 1990s--a Barker's Dozen
14And So It Goes

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