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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Paul Smith

Retail Price: $24.95
LS Price: $16.95
You Save: $8.00 (32%)

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Format: Hardcover, 288pp.
ISBN: 9780814420300
Publisher: AMACOM
Pub. Date: August 10, 2012

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Description and Reviews
From The Publisher:

Stories move us. They engage us. They inspire us. Stories give us examples of how to act . . . and how not to act. The best ones stay with us forever.

So why are you still trying to get your ideas across using PowerPoint slides?

Storytelling may be an age-old tradition, but in today’s corporate world, it’s also been embraced as a uniquely powerful business practice. Top organizations utilize it as a means to communicate vision. Forward-thinking business schools now include storytelling courses in their management curriculum. As a leader or a manager, if you’re not using storytelling as a method to rally your troops and convince others of your ideas, you’re missing out on one of the most powerful tools you have at your disposal.

Packed with over 100 ready-to-use narratives organized by different business challenges, Lead with a Story helps you get started . . . even if you think you don’t know the first thing about telling a story. The book shows you how to connect with bosses, employees, customers, and others on a deep and immediate level using the power of story. It includes examples from more than 50 organizations in 30 industries and from 15 countries around the world, including companies like Kellogg’s, Merrill Lynch, Procter & Gamble, Verizon, Dun & Bradstreet, Saatchi & Saatchi, and more.

In Lead with a Story, corporate storytelling expert Paul Smith helps you choose a story tailor-made for your own particular need, adapt the ready-made stories, and even craft your own. You’ll learn how to use emotionally driven narrative to:

Establish a vision for the future
  • Set goals and build commitment
  • Lead change
  • Make recommendations that stick
  • Define customer service success and failure
  • Mold your organization’s culture and values
  • Encourage collaboration and build relationships
  • Move people to value diversity and inclusion
  • Set policy without rules
  • Energize, inspire, and motivate your team
  • Help others find passion for their work
  • Teach important lessons
  • Provide coaching and feedback
  • Demonstrate problem solving
  • Empower others
  • Delegate authority and give permission
  • Encourage innova­tion and creativity
  • Earn respect from day one
  • And much more
Stories do much more than entertain—they actually engage your audience’s brains, creating an experience in which they learn a lesson, share a belief, and envision results as if they were there. This enormously practical and inspiring book lets you in on one of the most important leadership techniques that exists, and shows you how to use it naturally and effortlessly in every area of your work.


“Stories are flight simulators for our brains, and in this book Paul Smith brings you a story for every important challenge you and your team will face at work. If you master these stories, you’ll master your challenges.”
—Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die

“A compelling book that will help bring alive the power of storytelling to make a meaningful difference in your business or your life.”
—Sara Mathew, Chairman and CEO, Dun & Bradstreet

“As a marketing consultant, I’m constantly looking for great stories that bring clarity to new ideas. Lead with a Story is now my go-to source for stories that inspire change across a broad range of business challenges. This is a must-read book for any leader who wants to up their game by leading through inspiration.”
—Andy Murray, Founder, Saatchi & Saatchi-X and Mercury11

“I got your book late yesterday and started reading it after supper. I finished it this morning at 8:15. I couldn’t put it down all night! This book is everything I had hoped it would be…and more.”
—Jim Bangel, former Corporate Storyteller, Procter & Gamble

“This book offers the most storytelling success stories I’ve seen between two covers. It is invaluable for any leader who wants to inspire, motivate, or persuade.”
—Annette Simmons, bestselling author of The Story Factor and Whoever Tells the Best Story Wins

“Over a hundred stories—ancient and modern, funny and poignant—and all of them thought-provoking. A great resource for any businessperson looking for new and innovative ways to tackle leadership challenges.”
—Margaret Parkin, UK-based training coach, speaker, and bestselling author of Tales for Trainers

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About the Author

Paul Smith is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated leadership and communications trainer for P&G’s management training colleges.

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