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Grow from Within: Mastering Corporate Entrepreneurship and Innovation
Robert Wolcott and Michael J. Lippitz

Retail Price: $29.95
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Format: Hardcover, 240pp.
ISBN: 9780071598323
Publisher: McGraw-Hill
Pub. Date: November 12, 2009

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Description and Reviews
From The Publisher:

A hands-on guide to driving new growth through corporate entrepreneurship

It is a well-known fact among corporate managers and executives that the way to combat commoditization or disruption of core markets is to create new businesses. Grow from Within explains how to use innovation and corporate entrepreneurship to form new businesses on a regular basis.

The authors provide in-depth coverage of the history, development, creation, implementation, and future considerations of successful, sustainable corporate entrepreneurship. Readers will come away with the knowledge on how to build and run new businesses within corporations, effectively engage senior management in the corporate entrepreneurship process,and exploit open innovation for new business creation.

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About the Authors

Robert C. Wolcott, Ph.D., is the cofounder and director of the Kellogg Innovation Network, an organization for executives at large companies dealing with the challenges of creating innovation-driven growth and performance. He teaches graduate courses on corporate innovation at multiple prestigious educational institutions. Michael J. Lippitz, Ph.D., is a senior fellow with the Center for Research in Technology & Innovation at the Kellogg School of Management and a senior policy analyst with the Science and Technology Policy Institute of the Institute for Defense Analyses.

Table of Contents

1Beyond the Intrepid Maverick or the Corporate Venture
2More than Products: Building Complete Businesses
3Stories from the Front
4Emerging Modes of Corporate Entrepreneurship
5Choosing the Right Model
6Corporate Entreneurship as a Learning Process
7The Role of the Corportae Entrepreneur
8Corporate Entreneurship, Open Innovation and the Future Corporation

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