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Power and Influence: The Rules Have Changed

Robert L. Dilenschneider

Retail Price: $22.95
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Format: Hardcover, 224pp.
ISBN: 9780071489768
Publisher: McGraw-Hill
Pub. Date: July 26, 2007

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Description and Reviews
From The Publisher:

Your future is at risk. All the old rules of power and influence have changed.

To succeed you need to understand and embrace the new rules.

Technology and the era of globalization have revolutionized the ways to build, keep, and assure success. To cope with these changes, adapt, and accomplish your goals, you not only must gain power, but apply it with wisdom.

In Power and Influence: The Rules Have Changed, master power broker and communications maestro Robert Dilenschneider arms you with the intellectual, technical, and moral weapons-the power tools that you need to get ahead and stay ahead in this increasingly competitive world. He reveals how by acquiring the power and influence you seek and wielding it in a techno-savvy, ethical manner, you can not only advance your personal interests, but also shape a more prosperous future for society at large.

Drawing upon the lessons he learned from his own adaptation to the digital age as well as knowledge gleaned from 1,000 drivers of change in all fields of business, Dilenschneider distills this hard-won experience into ten universal principles for success in a technology-driven volatile economy.

This book also includes anecdotes and insights that further illustrate ways you can acquire and amplify your power. You'll read about well-known visionaries the author has encountered during his illustrious career, as well as everyday people, whose prior know-how and good sense enabled them to succeed.

Most people don't understand power, let alone how to use it effectively. Reading Power and Influence: The Rules Have Changed will ensure that you live up to your professional potential, meet the demands of today's warp-speed world, and achieve personal happiness.


“Dilenschneider strongly illustrates how being a true power player-now more than ever-means accepting responsibility, taking the heat, and keeping your word.”
—Father Theodore Hesburgh, president emeritus, University of Notre Dame

“This book is an important read for all, whether you are first starting out, or in the middle, or at the height of your career path. Bob Dilenschneider's analysis is extremely concise and very insightful. In this rapidly changing economic and financial world, those who will apply diligently his ten principles undoubtedly will benefit enormously.”
—Henry Kaufman, President, Kaufman and Co., author of On Money and Markets, A Wall Street Memoir

“These ten rules from a master of the power game will change your career-and maybe your life.”
—Maria Bartiromo, Anchor, “The Closing Bell with Maria Bartiromo”

“I have seen the power game up close for many years. Whether you are getting your first big job or retiring at the top of your game, Robert Dilenschneider's ideas will help you reach your goals without selling your soul.”
—Alex von Bidder, Owner, The Four Seasons

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About the Author

Robert L. Dilenschneider, founder and CEO of The Dilenschneider Group, is one of the world's foremost communication gurus and leadership coaches. He is the former president and chief executive officer of Hill and Knowlton, Inc., where he tripled revenues to nearly $200 million and delivered more than $30 million in profit. Dilenschneider is widely published, having authored eight seminal books on business theory, including the bestsellers Power and Influence and On Power. He has counseled major corporations and professional groups around the globe, and is frequently called upon by the media to provide commentary and strategic public relations insights on major news stories.

Table of Contents
Accept, Adapt, and Accelerate-or Atrophy15
Be Prepared to Start Over-Again and Again39
Think Innovation-Forget about Just Keeping Up55
Seize the Opportunity In Every Crisis69
Look beyond the New Rules to Connect85
Take the Heat and Never Compromise99
Keep Focusing on Your Strengths111
Keep Growing Your Network by Shaving It125
Seek Acclaim but Practice Humility139
Search for Power but Never Forget to Share It155
Further Considerations: Two Concluding Essays on the Power Game171
The Power Quiz197

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