Brainsteering: A Better Approach to Breakthrough Ideas
Kevin P. Coyne and Shawn T. Coyne
Description and Reviews
From The Publisher:
At some point, we've all been forced to endure meetings centered on the usually frustrating and rarely productive strategy for generating ideas known as brainstorming.Hamstrung by undisciplined thinking, these sessions often suffer from directionless stream-of-consciousness chatter, unclear action steps, and the inevitable devil's advocates who bring creativity to a halt. At the end, no innovation solutions have emerged, people are frustrated and cynical, and business begins to suffer. There must be a better way.
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• "You're more likely to succeed by thinking inside a box—the key is to find just the right box in which to think." Pg. 21
About the Authors
Kevin P. Coyne is a Senior Teaching Professor at the Goizueta Business School at Emory University and a former senior partner at McKinsey and Company, where he led the firm's Worldwide Strategy Practice. His articles have appeared in the Harvard Business Review, McKinsey Quarterly, Chief Executive Magazine, Business Week, Sloan Management Review, and other leading publications. Kevin also has been quoted in the Wall Street Journal, New York Times, Fortune, and several other publications; writes a column on BusinessWeek.com called The Strategist; and has appeared on CNBC, National Public Radio, and Fox Business News. Shawn T. Coyne is a management consultant with 25 years of experience in marketing strategy and organizational leadership at Procter & Gamble, McKinsey and Company, and other leading firms. He has authored or co-authored articles for The Harvard Business Review, Harvard Business Online, and BusinessWeek.com; has been featured or quoted in such publications as The Wall Street Journal; and has appeared on Fox Business News. Together, Kevin and Shawn are the Managing Directors of The Coyne Partnership, a boutique consulting firm serving senior executives and boards of directors in both the private and public sectors in the areas of strategy, marketing, and organizational effectiveness, with a particular focus on identifying groundbreaking new ideas.
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