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Brainsteering: A Better Approach to Breakthrough Ideas
Kevin P. Coyne and Shawn T. Coyne

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Format: Hardcover, 256pp.
ISBN: 9780062006196
Publisher: HarperBusiness
Pub. Date: March 1, 2011

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Item No: 9780062006196

Description and Reviews
From The Publisher:

At some point, we've all been forced to endure meetings centered on the usually frustrating and rarely productive strategy for generating ideas known as brainstorming.Hamstrung by undisciplined thinking, these sessions often suffer from directionless stream-of-consciousness chatter, unclear action steps, and the inevitable devil's advocates who bring creativity to a halt. At the end, no innovation solutions have emerged, people are frustrated and cynical, and business begins to suffer. There must be a better way.

In "Brainsteering", former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne leverage more than a decade of in-depth research and practical application to describe a powerful new approach to creating more-and better-ideas called Brainsteering. "Brainsteering" shows that if you ask the right question, the right answers - and a whole host of good ideas - soon follow. Importantly, it also shows that the right process for consistently generating good ideas looks very different than what you've probably been taught. Written by and peppered with thought-provoking (and often-hilarious) real world examples from both the workplace and popular culture, "Brainsteering" is a comprehensive how-to manual that will entertain readers while helping them create innovative ideas they could ever have imagined in the past.

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• "You're more likely to succeed by thinking inside a box—the key is to find just the right box in which to think." Pg. 21


About the Authors

Kevin P. Coyne is a Senior Teaching Professor at the Goizueta Business School at Emory University and a former senior partner at McKinsey and Company, where he led the firm's Worldwide Strategy Practice. His articles have appeared in the Harvard Business Review, McKinsey Quarterly, Chief Executive Magazine, Business Week, Sloan Management Review, and other leading publications. Kevin also has been quoted in the Wall Street Journal, New York Times, Fortune, and several other publications; writes a column on BusinessWeek.com called The Strategist; and has appeared on CNBC, National Public Radio, and Fox Business News. Shawn T. Coyne is a management consultant with 25 years of experience in marketing strategy and organizational leadership at Procter & Gamble, McKinsey and Company, and other leading firms. He has authored or co-authored articles for The Harvard Business Review, Harvard Business Online, and BusinessWeek.com; has been featured or quoted in such publications as The Wall Street Journal; and has appeared on Fox Business News. Together, Kevin and Shawn are the Managing Directors of The Coyne Partnership, a boutique consulting firm serving senior executives and boards of directors in both the private and public sectors in the areas of strategy, marketing, and organizational effectiveness, with a particular focus on identifying groundbreaking new ideas.

Table of Contents

Introduction: Why Brainsteering?1
Part 1: Ask the Right Questions (And Good Ideas Will Follow)
1The Proven Power of Questions to Help You Finds Ideas17
2Developing You Arsenal of Right Questions31
3When It’s Time to Find a Better Idea53
Part 2: Take Your Personal Ideation Skills to the Max
4A Systematic Approach to Developing Questions71
5The Right (and Wrong) Uses of Analysis in Ideation85
6Optimizing Your Personal Ideation Performance113
Part 3: Lead Others to Great Ideas
7From a Bad Brainstorming Session to a Great Brainsteering Workshop133
8Teaching Others to Develop Better Ideas151
9Creating an Idea Factory165
Part 4: The Grand Finale
10Developing Your Own Billion-Dollar Idea185
Appendix: 101 Right Questions to Spur Breakthrough Ideas201
A Note on Sources215

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