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Dig Your Well Before You're Thirsty : The Only Networking Book You'll Ever Need

Harvey Mackay

Retail Price: $16.95
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Format: Paperback, 320pp.
ISBN: 9780385485463
Publisher: Currency Doubleday
Pub. Date: February 1999

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Description and Reviews
From The Publisher:

Harvey Mackay, who taught millions of Americans how to "swim with the sharks without getting eaten alive" now dives deep into the art of which he's grandmaster: networking. Dig Your Well Before You're Thirsty contains Harvey's gold-chip advice, accumulated over a lifetime of business success, on how to build and maintain the network you need. Harvey guarantees you'll never be more than a phone call away from a person in the position to help you get what you want - whether it's the job opportunity of a lifetime or a lifetime partner, the sales prospect of your dreams or the career advice you've only dreamed of. Harvey shows you how to create a network of trusted, valuable contacts that is worth its weight in platinum. Harvey show you step by step how to get to know the people you need to know; how to keep relationships up-to-date and alive; how to ask for what you need when you need it; how to sparkle in the information age and on the Internet; and how to unlock any door ... anywhere ... at any time. Learn from Harvey's own energizing examples and those he gleaned from world-class networkers like Muhammad Ali, Lou Holtz, Erma Bombeck, Larry King, and Pat O'Brien.

From Publisher's Weekly
Mackay (Swim with the Sharks Without Being Eaten Alive) devotes much of this work to delivering essentially one messageit's not what you know, but who you know. In his breezy style, he covers aspects of why networking is important to one's career, and how to build a network. Mackay includes the 10 commandments of networking such as "I will never say no to the other guy" and "I won't stall I'll answer the call," as well as a top-10 list of networking mistakes like not assuming that credentials are power or confusing visibility with credibility. Also featured are networking stories by such personalities as Muhammad Ali, ex-football coach Lou Holtz and Neiman-Marcus founder Stanley Marcus. Each of Mackay's 83 chapters ends with a "Mackay's Maxim" such as the one that explains the book's title"People aren't strangers if you've already met them. The trick is to meet them before you need their help." As Jack Kemp notes in his introduction, "This is the book that shows you how to achieve a permanent network in a Post-it note world." (May)

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About the Author

Harvey Mackay is a bestselling author whose books include the mega-selling Swim with the Sharks Without Being Eaten Alive; and a nationally syndicated columnist, whose weekly business advice appears in fifty newspapers around the United States. He is an active corporate CEO and a prominent civic leader. He and his family live in Minneapolis.

Table of Contents
Introduction by Jack Kemp
Happy Birthday, Ziggy!

Step One: Jump In, the Water's Fine!
Chapter 1. A Network Never Sleeps
Chapter 2. Six Conclusions to Begin
Chapter 3. Maybe Networking Really Is Rocket Science
Chapter 4. Harvey's Top-Ten List of the Most Important Things a Network Can Do

Step Two: Time to prime the Well!
Chapter 5. Prepare to Win
Chapter 6. Networks, Like Bass, Are Where You Find Them
Chapter 7. The Four Best Places to Go Prospecting
Chapter 8. You Know Who, But Does Who Know You?
Chapter 9. The Most Important Networking Lesson I Ever Learned
Chapter 10. Doin'What Comes Unnaturally

Step Three: Start Digging!
Chapter 11. Lou Holtz's Networking Story: How I Became a Coach
Chapter 12. What Is a Network?
Chapter 13. What Isn't a Network?
Chapter 14. R.I.S.K. It. The Four Elements of Networking
Chapter 15. Sixteen Cornerstone for a Solid Network
Chapter 16. Network as If Your Life Depended on It, Because It Does
Chapter 17. Why Aim Low?
Chapter 18. Networks R Us

Step Four: Sharpen your Edge!
Chapter 19. The Single Best Vantage Point from Which to Build
Chapter 20. Muhammad Ali's Networking Story:
How I Learned to Expand My Network
Chapter 21. When You Work on Your Network, Your Networks Works for You
Chapter 22. This Isn't the Army: You Need More Than Name, Rank, and Serial Number
Chapter 23. If It Doesn't Work for You, It Doesn't Work
Chapter 24. Plugging into Your Network
Chapter 25. You Show Me Yours...I'll Show You Mine
Chapter 26. Maximum Effort, Maximum Results

Step Five: Excavate Your Unique Skills!
Chapter 27. There Is Nothing Worse Than Looking at a Deer Caught in Your Headlights
Chapter 28. Butcher, Baker, Envelope Maker
Chapter 29. Be a Differentiator and...
Chapter 30. ...And They'll Never Forget You
Chapter 31. The Return of the One-Armed Men
Chapter 32. It Doesn't Matter Where You Start, It's Where You Finish
Chapter 33. Take My Network...Please
Chapter 34. Let the Games Begin
Chapter 35. Q: How Do You Open the Door? A: Know the Gatekeeper
Chapter 36. You Are What You Read
Chapter 37. The Two-Minute Drill
Chapter 38. The Shark That Got Away

Step Six: Dig Deeper!
Chapter 39. A League of Her Own
Chapter 40. Bring Something to the Party
Chapter 41. Diversify
Chapter 42. Love, Honor, and Obey Your Spouse's Network
Chapter 43. The Best Place to Find a Helping Hand Is at the End of Your Arm
Chapter 44. The Network Right in Your Own Backyard
Chapter 45. Come on In, No Shark Sightings Today!
Chapter 46. Marilyn Nelson's Networking Story: How We Got the Super Bowl
Chapter 47. Don't Forget the Ones You've Left Behind
Chapter 48. Teach Your Subordinates the Power of Networking
Chapter 49. Networks for Sale

Step Seven: Don't Fall In!
Chapter 50. Harvey's Top-Ten List of the Biggest Networking Mistakes
Chapter 51. Norman Ornstein's Networking Story: What Not to Do to Win Friends and Influence People
Chapter 52. Don't Make a Move Without It
Chapter 53. Spin to Win
Chapter 54. Network Alert
Chapter 55. Network Intelligence
Chapter 56. Networking Poster Child
Chapter 57. All Networks Are Not Created Equal
Chapter 58. Ask and You Shall Receive—Maybe

Step Eight: Minding the Well!
Chapter 59. Harvey's Top-Ten List of the the Best Ways To Stay in

Touch with Your Network
Chapter 60. It Is Better to Give Before You Receive
Chapter 61. The Ever-Blooming Garden
Chapter 62. A Few Tricks of the Trade—Part I
Chapter 63. A Few Tricks of the Trade—Part 2
Chapter 64. You Never Know When the Phone Is Going to Ring
Chapter 65. You Can't Walk Through a Door Unless You Open It
Chapter 66. The World's Greatest Networker
Chapter 67. And Now for the Runners-Up
Chapter 68. Join the Grounds Crew
Chapter 69. Present at the Creation
Chapter 70. Pat O'Brien's Networking Story: How to Stay in Touch

Step Nine: All's Well That Ends Well!
Chapter 71. The Ten Commandments of Networking
Chapter 72. Your Networking Report Card
Chapter 73. The Perfect Network
Chapter 74. Teach Your Kids the Power of Networking
Chapter 75. Have Your Kids Teach You the Power of Networking
Chapter 76. Kid Power
Chapter 77. It Isn's Only People Who Network
Chapter 78. Q & A
Chapter 79. A Few Leftover Networking Aphorisms I Have Known

and Loved (and Begged and Borrowed and Stolen)
Chapter 80. Some Final Dos and Don'ts

Step Ten: Drinking from the Well...and Sharing the Wealth!
Chapter 81. Stanley Marcus' Networking

Story: What Goes Around Comes Around
Chapter 82. Call Jack
Chapter 83. The Last Word

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