Title Index
A-K  L-Z

. Search Books . Bestsellers . What's New . LeaderShop
Main Page
. Help . View Cart

 Description and Reviews
 Reader's Index
 About the Author
 Table of Contents
 Customer Reviews
 Find Similar Items

See Also:
. Business

. . .

3ways.gif - 4229 Bytes
Secure Online Ordering Guaranteed!

New Rules for the New Economy : 10 Radical Strategies for a Connected World

Kevin Kelly

Retail Price: $12.95
LS Price: $10.36
You Save: $2.59 (20%)

Availability: Usually ships within 24 hours.

Format: Paperback, 192pp.
ISBN: 9780140280609
Publisher: Viking Penguin
Pub. Date: October 1999

Average Customer Review:


Order This Book!

Add To My Cart

view cart
email friend

Secure Order Guarantee

Item No: 9780140280609

Description and Reviews
From The Publisher:

We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new order, success flows primarily from understanding networks and networks have their own rules. In New Rules, Kevin Kelly presents 10 fundamental principles that invert the traditional wisdom of the industrial world. For example, "Plenitude, Not Scarcity." Industrial-age wisdom says value comes from scarcity. But in a network economy, value comes from abundance. Consider the "fax effect." One fax machine is worth nothing. Even a small network of fax machines is valuable. But each machine added to a fax network increases the value of all the machines on the network exponentially. The idea of plenitude is to create something that is connected to as many other products, services, and networks as possible. New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of businesses - both low- and high- tech - all over the world. More than just a profound overview of new economic principles, New Rules prescribes many clear and specific strategies for success.


Blunt, tight, and explicitly written not to be obsolesced by The Next Great Web-Business Buzzword....At the core of Kelly's argument(s) is a zealous ideological belief that postindustrial network economics turns conventional business-school wisdom inside out....[I]t is a nifty codification of things we have personally experienced made coherent and compelling.

Kelly's book is. . .provocative, but his vision is far too narrow. . . .[His] exclusive focus on technology seriously undermines the usefulness of New Rules as a guide to business strategy.
Business Week

Kelly, executive editor of Wired magazine describes ten new rules and success strategies based upon them. Many of his new techno-economy rules invert traditional wisdom: initial successes aren't self-limiting, but self-feeding (increasing returns); value is carried by abundance; generosity begets wealth (free stuff equals consumer attention); and the highly successful must be abandoned in order to escape its eventual obsolescence.
—Annotation c. by Book News, Inc., Portland, Or.

The executive editor of Wired proposes 10 new rules for getting by in business these days, e.g., "Embrace the Swarm: The Power of Decentralization."
—Library Journal, Joshua Quittner

Fun reading -- even if you aren't trying to figure out how to survive.
Time Magazine


readers index
Reader's Index 
Send us your favorite quotes or passages from this book.

About the Author

Kevin Kelly, author of the acclaimed Out of Control (called "required reading for all executives" by Fortune) is editor-at-large of Wired magazine. He has been involved in such cultural innovations as The Hacker's Conference and The Well. He lives in the Bay Area.

Table of Contents

This New Economy1
1Embrace the Swarm9
2Increasing Returns23
3Plentitude. Not Scarcity39
4Follow the Free50
5Feed the Web First65
6Let Go at the Top83
7From Places to Spaces94
8No Harmony, All Flux108
9Relationship Tech118
10Opportunities Before Efficiencies140
A Thousand Points of Wealth156
New Rules for the New Economy161
Annotated Bibliography167

Customer Reviews
Write your own online review.

Find Items On Similar Subjects
Intellectual Capital: The New Wealth of Organizations
Blur: The Speed of Change in the Connected Economy


All prices subject to change and given in U.S. Dollars.

Copyright ©1998-2010 LeadershipNow / M2 Communications, LLC All Rights Reserved

All materials contained in http://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited. LeadershipNow is a trademark of M2 Communications, LLC.