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The Articulate Executive: Learn to Look, Act, and Sound Like a Leader
Granville N. Toogood
LS Price: $0.00
Availability: New Edition
Format: Paperback, 204pp.
Publisher: McGraw-Hill Trade
Pub. Date: March 1997
Average Customer Review:
A new edition of this title is available: The New Articulate Executive
Description and Reviews
From The Publisher:
Even seasoned speakers fall into common traps; Do you? Learn to beat fear...heed the 18 minute wall...use body language, dress, and visual aids to top advantage...read prepared text like a pro...handle questioners, hecklers, and the press with aplomb.
"Wonderful things happen when people talk face to face," says Granville Toogood. " Deals and decisions are made. Obstacles are cast aside. Whatever the job, the job gets done face to face." Whatever your job, now and in the future, face it with a new level of confidence and power drawn from The Articulate Executive.
"... makes the capable business person, more capable, more successful and definitely more self confident..."
"In the age of communications, an effective must be an articulate executiveand The Articulate Executive is an indispensable tool for executive success."
"The Articulate Exeuctive should be required reading in every board room, class room and living room in the country."
—David Stockman, former Director of the Office of Management and Budget; currently a General Partner, The blackstone Group
"Probably the best book on the subject I've ever read. Toogood is a real expert, and the advice he gives is indispensable."
—Charles Lee, CEO, GTE Corp
"... a must read for anyone interested in public speaking. Toogood's tips on how to communicate more effectively are terrificand they work."
—Jack Llewelyn, CEO, Ocean Spray Cranberries
"Toogood's book is a gold mine for anyone who has to speak."
—William Mayer, former CEO, CS First Boston
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About the Author
Granville N. Toogood is a top executive communications expert, as well as an established speaker, trainer, and writer. Before starting his own company in 1982, Mr. Toogood was a television reporter and network news producer for NBC and ABC. Today he works with a long list of blue-chip clients and has served as a consultant to 38 of the Fortune 50 CEOs, as well as thousands of senior-level executives, elected officials, and diplomats throughout the world. This book is based on his acclaimed corporate workshops in executive communications. Mr. Toogood resides in Darien, Connecticut.
Table of Contents
|Part I: The Speaking Game|
|1||The Speaking Game||3|
|2||How to Come Across As A Leader||9|
|3||Understanding Your Audience||16|
|Part II: Organization, Writing, and Presentation|
|4||First Steps to Organizing Your Presentation||25|
|5||Designing the Perfect Presentation||32|
|6||The Strong Beginning||34|
|7||Forging A Powerful Message||44|
|8||Talking with Pictures||46|
|9||The Conservational Approach||49|
|10||The Strong Finish||55|
|11||Getting The Message Across||61|
|12||Write Like You Speak||68|
|13||The Six Most Common Language Mistakes||81|
|Part III: Delivery|
|14||How To Beat Fear||87|
|15||Avoiding Dangerous Speaking Traps||90|
|16||The 18-Minute Wall||93|
|17||How to Capture Your Audience||96|
|18||Keep The Momentum Going||101|
|19||The Power of Silence||107|
|21||How to Read A Prepared Text Like A Pro||119|
|22||When to Use Visual Aids||130|
|23||The Correct Use of Slides and Overheads||137|
|24||Going By the Book||155|
|25||How to Control Your Presentation||161|
|26||A Special Mention About Overheads, Flip Charts and Conference Room Wall Presentations||172|
|27||After The Speech||178|
|28||Dealing with the Media||184|
|31||Whats It All Worth To You?||195|
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