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The Articulate Executive: Learn to Look, Act, and Sound Like a Leader


Granville N. Toogood



0070653380
Retail Price: $14.95
LS Price: $0.00


Availability: New Edition

Format: Paperback, 204pp.
ISBN: 9780070653382
Publisher: McGraw-Hill Trade
Pub. Date: March 1997

Average Customer Review:
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New Edition

A new edition of this title is available: The New Articulate Executive

 


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Description and Reviews
From The Publisher:

Even seasoned speakers fall into common traps; Do you? Learn to beat fear...heed the 18 minute wall...use body language, dress, and visual aids to top advantage...read prepared text like a pro...handle questioners, hecklers, and the press with aplomb.

"Wonderful things happen when people talk face to face," says Granville Toogood. " Deals and decisions are made. Obstacles are cast aside. Whatever the job, the job gets done face to face." Whatever your job, now and in the future, face it with a new level of confidence and power drawn from The Articulate Executive.



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Reviews

"... makes the capable business person, more capable, more successful and definitely more self confident..."
—Martha Stewart


"In the age of communications, an effective must be an articulate executive­­and The Articulate Executive is an indispensable tool for executive success."
—Zbigniew Brzezinki


"The Articulate Exeuctive should be required reading in every board room, class room and living room in the country."
—David Stockman, former Director of the Office of Management and Budget; currently a General Partner, The blackstone Group


"Probably the best book on the subject I've ever read. Toogood is a real expert, and the advice he gives is indispensable."
—Charles Lee, CEO, GTE Corp


"... a must read for anyone interested in public speaking. Toogood's tips on how to communicate more effectively are terrific­­and they work."
—Jack Llewelyn, CEO, Ocean Spray Cranberries


"Toogood's book is a gold mine for anyone who has to speak."
—William Mayer, former CEO, CS First Boston



 
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About the Author

Granville N. Toogood is a top executive communications expert, as well as an established speaker, trainer, and writer. Before starting his own company in 1982, Mr. Toogood was a television reporter and network news producer for NBC and ABC. Today he works with a long list of blue-chip clients and has served as a consultant to 38 of the Fortune 50 CEOs, as well as thousands of senior-level executives, elected officials, and diplomats throughout the world. This book is based on his acclaimed corporate workshops in executive communications. Mr. Toogood resides in Darien, Connecticut.



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Table of Contents

Contents
Part I: The Speaking Game
1The Speaking Game3
2How to Come Across As A Leader9
3Understanding Your Audience16
Part II: Organization, Writing, and Presentation
4First Steps to Organizing Your Presentation25
5Designing the Perfect Presentation32
6The Strong Beginning34
7Forging A Powerful Message44
8Talking with Pictures46
9The Conservational Approach49
10The Strong Finish55
11Getting The Message Across61
12Write Like You Speak68
13The Six Most Common Language Mistakes81
Part III: Delivery
14How To Beat Fear87
15Avoiding Dangerous Speaking Traps90
16The 18-Minute Wall93
17How to Capture Your Audience96
18Keep The Momentum Going101
19The Power of Silence107
20Your Image110
21How to Read A Prepared Text Like A Pro119
22When to Use Visual Aids130
23The Correct Use of Slides and Overheads137
24Going By the Book155
25How to Control Your Presentation161
26A Special Mention About Overheads, Flip Charts and Conference Room Wall Presentations172
27After The Speech178
28Dealing with the Media184
29Handling Hecklers189
30Training Yourself193
31Whats It All Worth To You?195
Index199



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