| 1. | Welcome to the club! | 3 | 
| 2. | If you want to be a general manager, begin performing like a general manager. | 9 | 
    | 3. | Never tolerate mediocrity. | 11 | 
    | 4. | Move fast with reversible decisions---move less fast with irreversible decisions. | 13 | 
    | 5. | Never try to solve all of the problems at once---make them line up one-by-one. | 15 | 
    | 6. | Never waste time on low-impact matters. | 17 | 
    | 7. | Don't even listen to any significant program presentation that doesn't include a definite time period allocated for planning. | 21 | 
    | 8. | First be effective; then devise ways to be efficient. | 23 | 
    | 9. | Seek out those rare individuals who are truly committed, and build around them. | 25 | 
    | 10. | It never pays to delay personnel decisions. | 27 | 
    | 11. | It is better to impose slight over-control than to lose control. | 29 | 
    | 12. | It is easier to remove controls (or ease them) than it is to install them. | 31 | 
    | 13. | The shorter the control cycle, the more effective the results | 33 | 
    | 14. | No one ever gives 100% all the time. | 35 | 
    | 15. | Aggressive and consistent review of accountability guarantees an improvement in results | 37 | 
    | 16. | The effectiveness of a firm's planning and control is inversely related to the organization level at which it is exercised. | 39 | 
    | 17. | Never accept a "numbers only" financial report; insist on prose; "good-bad" statements and prognoses. | 41 | 
    | 18. | Manage inventories and receivables by "profile" too, not only in total. | 43 | 
    | 19. | Rank your time and project selection according to impact on profitability. | 47 | 
    | 20. | Manage an organization as nature would: (A.)  Show neither malice nor pity. (B.) Abhor a vacuum, whether of power or  action. | 49 | 
    | 21. | Management's responsibility to employees---begins and ends with creating an environment for individual opportunity. (A.) Support those who grasp it. (B.) Replace, promptly,  those who fail---for whatever reason--- to grasp it. | 51 | 
    | 22. | Plan your operational environment changes so that the implementation periods parallel each other. | 55 | 
    | 23. | Your true adversary is time.  Not competition, not legislation, not the economy---but time. | 57 | 
    | 24. | It is far better to risk over-investment of time in productive planning than to rely on ad hoc solutions to unpredictable problems. | 59 | 
    | 25. | Management planning is not complicated, but it is tedious---that's why the temptation is so strong to avoid it. | 61 | 
    | 26. | Law of reversed entropy apply to business organizations: that is, energy must be applied to the system to restore, maintain, or increase order.  In the absence of applied energy, the system will deteriorate toward increasing disorder. | 63 | 
    | 27. | Results are generated by conditions---viz.,  etc., the operating environment of a firm.  Don't expect changes in  results if you haven't changed the conditions. | 67 | 
    | 28. | Get time on your side. | 69 | 
    
    | 29. | Only rarely are business failures or poor decisions the result of too much planning; almost universally they can be traced to management ego---the temptation to say, "I don't need a plan; I'm sure I can handle whatever develops. | 71 | 
    | 30. | When management only responds to development, the bell has begun to toll.  Excellent management  predetermines developments and thereby controls its corporate future. | 73 | 
    | 31. | Management control is like vitamins---You need a fresh dose every day to stay healthy; they are not supplied automatically. | 75 | 
    | 32. | Learn to cope with vulnerability | 77 | 
    | 33. | Get in the batter's box and swing.  Babe Ruth struck out more times than anyone else, but he also (until Hank  Aaron) hit more home runs than anyone else. | 79 | 
    
    | 34. | Never be satisfied with results.  Too  often, profitable companies become comfortable companies---and then they  are profitable no longer! | 81 | 
 
    | 35. | A business can tolerate a truly enormous number of errors in detail---if the strategic direction is relevant and correct. | 83 | 
    | 36. | Spectators never appear in the record books. | 85 | 
    | 37. | Genuine, meaningful "ROI" improvement    is generated only by corporate growth. | 87 | 
    | 38. | Avoid becoming responsible for someone else's  problems---you should have enough of your own to work on. | 89 | 
    
    | 39. | Solving a business problem always generates  even more problems. | 91 | 
    | 40. | Master the previous before leaping to the  subsequent. | 93 | 
    | 41. | The first and foremost social goal of a  business is to make a profit. | 95 | 
    | 42. | Maintain enough constant pressure to expand  your sphere of authority. | 97 | 
    | 43. | No superior can give you authority.  Your extent of authority is exactly what you extract from your peers and subordinates. | 99 | 
    | 44. | The numbers can never be too hard. | 101 | 
    | 45. | Don't waste your time risking small mistakes. | 103 | 
    | 46. | If something is worth doing, it's worth doing  imperfectly. | 105 | 
    | 47. | Be known to have ambitions---never be known as ambitious. | 107 | 
    | 48. | A decisive man will always prevail only because almost everybody is indecisive. | 109 | 
    | 49. | An effective general manager is an expert juggler. | 111 | 
    | 50. | Never propose single-vector strategy plans. | 113 | 
    | 51. | For firms that intend to stay in business, profit plans must always be based on an order input rate in excess of the sales rate. | 115 | 
    | 52. | If a numbers analysis conflicts with common sense, abandon the numbers. | 117 | 
    | 53. | The bigger the decisions, the more subjective the decision-making process. | 119 | 
    | 54. | At best, quantitative analyses only justify an already "right" decision. | 121 | 
    | 55. | Management is always a contest of wills---that's why persistence always wins. | 123 | 
    | 56. | Never just "attend" a meeting---always "win" it. | 125 | 
    | 57. | Become immune to "paralysis by analysis" | 127 | 
    | 58. | The more someone asks for supplemental analyses, the less serious he is about facing the issue. | 131 | 
    | 59. | The "BS" content in a firm's communication system is proportional to the number of layers in the organization. | 133 | 
    | 60. | Never make a decision unless you really have to. | 135 | 
    | 61. | Nothing is as effective as a well-planned spontaneous demonstration. | 137 | 
    | 62. | Use approval-level sign-off for communication in all operational activities. | 139 | 
    | 63. | Nothing is as devastating to an opinion as a number | 141 | 
    | 64. | Every new general manager has but one honeymoon period---use it wisely. | 143 | 
| 65. | Never become involved in the personal lives of business associates. | 147 | 
| 66. | Management planning is a tow-step process:  (I.) analysis---defining in detail the objective(s), and the tasks  needed to achieve those objectives. (2.) synthesis---ranking by priority the sequencing and specific assignment of the defined tasks. | 149 | 
| 67. | The right answer at the wrong time is always a bad decision | 151 | 
| 68. | There are really only two types of problems: growth problems and liquidation problems.  Growth problems are better. | 153 | 
    | 69. | Constantly test the ranking of planned action priorities. | 155 | 
    | 70. | When nothing else works... | 157 |