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Never Give A Sucker An Even Break: W. C. Fields On Business

Ronald Fields with Shaun O'L. Higgins

Retail Price: $22.00
LS Price: $15.40
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Format: Hardcover, 170pp.
ISBN: 9780735200562
Publisher: Prentice Hall Press
Pub. Date: January 2000

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Item No: 9780735200562

Description and Reviews
From The Publisher:

As the 21st century looms and business cynicism increases, W.C. Fields holds up a mirror for readers that uncannily reflects the state of the late 20th-century business world. Photos.

An original perspective on business management from a true American original, one whose irreverent philosophy may be just the ticket in today's demanding modern workplace.

Reengineering has come and gone. Downsizing is part of everyone's vocabulary. "Temporary worker" is often a permanent employment status. The days of long-term company loyalty are over. As the twenty-first century looms and business cynicism increases, W.C. Fields holds up a mirror for us that uncannily reflects the state of the late twentieth century business world. Now, his grandson, Ronald J. Fields, shows how his grandfather's outrageous verbal gems can be a godsend to managers, helping readers remember to "Start every day with a smile and get it over with."

Call Fields' soundbites cynicism or realism, they're words of wisdom that today's managers and professionals can profit from. W.C. Fields on Management asks: how does an ordinary manager cope with an issue, and what is the strategy of a "W.C." manager? Substantive issues such as time management, customer service, negotiating, and developing team spirit are addressed in short, to-the-point bits of guidance that let busy managers confront issues head-on with style.

A perfect example of the gems in this book comes from the film, The Pharmacist in which W.C. Fields, as Mr. Delweg, spends an inordinate amount of time and attention satisfying every whim of a difficult customer who only wishes to purchase a one-cent stamp. The chapter goes on to ask: is this the type of customer really desired by a business, or do the losses outweigh the gains in catering to such a person? It then goes on to answer the question and explain why not every person is the preferred customer for every business.


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About the Author

Ronald J. Fields is a best-selling author of, playwright, and Emmy Award-winning screenwriter for the show W.C. Fields Straight Up. He has been a staff writer for Marblehead Manor (an NBC comedy) and a head writer for the American Movie Classics cable channel.

Table of Contents
1. Leadership Secrets
2. Resourcefulness
3. Invention and Creativity
4. Managing Change
5. Making Teamwork Work
6. Delegation
7. Budgeting
8. The art of negotiation
9. Office politics
10.Effective communication
11. Dealing with difficult people
12. Crisis management
13. Branding
14. Getting and keeping customers
15. Business ethics
Godfrey Daniel! A compendium of Fields quotations andanecdotes for all business occasions.

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