Retail Price: $21.95 LS Price: $17.56 You Save: $4.39 (20%) Availability: Usually ships within 4 days. Format: Paperback, 262pp. ISBN: 9781930819504 Publisher: Tapestry Press Pub. Date:3rd Edition January 15, 2007 Average Customer Review:

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Working from his experience as a strategist with the U.S. Air Force and as a consultant to some of the world's largest corporations (Exxon, IBM, Johnson & Johnson, Texaco, EDS, CSC, General Mills, Hoechst Celanese, Procter & Gamble, Kentucky Fried Chicken, Chase Manhattan Bank, R.J. Reynolds - and the US Army, Navy and Air Force), Rolf Smith has refined and detailed his seven levels for creating radical, results-driven changes in the second edition of his book.

Smith packs the book with case studies and real-life examples to demonstrate how creativity, thinking different, and boldness can yield results and solutions far beyond an organization's expectations - and even produce results previously believed impossible. He has empirically derived seven distinct, increasingly challenging and significantly different Levels of Change and seven corresponding mindshifts in thinking:

At each Level of Change the book describes specific innovative approaches and techniques with step-by-step details of exactly "how to use" the creative thinking tools and processes. These tools and techniques are tied together with Smith's Thinking Expeditions as an over-arching theme that runs throughout the book. He uses the expedition metaphor to mindshift corporate groups and lead project teams through the 7 Levels of Change to breakout thinking and breakthrough results. It clearly works.

Learning to be creative with big, bold, outside-the-box thinking is the key to bringing about constructive change, and Smith explains how in this "must have, must read" book -- a real Fieldguide for anyone who is struggling with leading change, moving into the unknown, and trying to make things happen.

At the end of each chapter, Smith focuses on personal change through a process of mentally self-incorporating as an innovator, and integrates all 7 Levels into Me, Inc.® as step-by-step personal changes.

Rolf Smith, a retired Air Force colonel, conceptualized and headed the first military office of innovation in 1986, and created a worldwide network of innovation centers in the intelligence community. After he left active duly, he created the Office of Strategic Innovation and worked with Exxon on their Innovation Initiative as a contract executive from 1991-1997.

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