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How: Why How We Do Anything Means Everything...in Business (and in Life) Dov L. Seidman
 Description and Reviews From The Publisher: The flood of information and unprecedented transparency reshaping today’s business world has dramatically changed the rules of the game. It’s no longer what you do that sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success—for both companies and the people who work for them—now lie in the realm of how, the new frontier of conduct. For more than a decade, Dov Seidman’s pioneering organization, LRN, has helped some of the world’s most respected companies build "do it right," winning cultures. Seidman’s distinct vision of the world, business, and human endeavor has enabled more than ten million people doing business in over 100 countries to outbehave the competition. In HOW: Why How We Do Anything Means Everything . . . in Business (and in Life), Dov Seidman shares his unique approach with you. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of business leaders, experts, and everyday people on the front lines, this book explores how we think, how we behave, and how we govern ourselves to uncover the values-driven "hows" of 21st-century success. Divided into four comprehensive parts, this insightful guide:
Reviews "HOW is a trip through the lens of a first-class observer. Dov Seidman captures the life lessons that impact how we should think and respond in today’s world. HOW’s clarity and common sense make it a must read for aspiring entrepreneurs everywhere." —Sam Zell, Chairman, Equity Group Investments "Dov Seidman's intellect and passion – brilliantly displayed in HOW's well-written and entertaining case studies, anecdotes, and research – show us a new way to think about enduring success in times of change. Seidman's penetrating insights into what really matters in a wired world challenge the very best in each of us to see what is right and wrong in everyday decision making." —Senator Bill Bradley "In HOW, Dov Seidman takes the idea of 'success' even further, redefining it as a quest for significance. Isn't that what we all really want? To have a positive impact, to make a difference, to excel? To do that you have to achieve significance, and Seidman brilliantly shows you HOW. This book will change your life in profound ways." —Marcus Buckingham, author, Go Put Your Strengths To Work "HOW is a radically different and compelling approach to competing in business today. We're all aware of the implications of operating in a transparent, wired, global marketplace. Dov Seidman crystallizes how we need to think and act to win in this new world." —Jeff Kindler, Chairman & CEO, Pfizer Inc. "This book is the ultimate guidebook for successful living. Its truths are simple but stunningly powerful." —Marianne Williamson, author, Everyday Grace "We do business on every continent. Everywhere we go, Dov Seidman's message rings equally true. HOW provides valuable insight for anyone who believes their company culture and core values can determine their ultimate success." —Massimo Ferragamo, Chairman, FERRAGAMO USA "Dov Seidman captures the power that Ray Kroc instilled in us at McDonald's from the day he opened his first restaurant in 1955 – a culture based on values puts the customer first. In today's world, focusing on the HOW is critical to accelerating momentum. HOW is required reading for anyone seeking enduring success in business or life." —Jim Skinner, CEO, McDonald's Corporation  Reader's Index Send us your favorite quotes or passages from this book. • "To gain a true understanding of the world of HOW, you must be prepared to struggle and wrestle with complexity and uncertainty and new ways of seeing." Pg. 59 About the Author Dov Seidman's professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the Founder, Chairman, and CEO of LRN. Leading companies such as Disney, Dow Chemical, eBay, Johnson & Johnson, Procter & Gamble, Raytheon, and 3M turn to LRN to help management govern more effectively and workers do the right things the right way, even in the most challenging of situations. Dov is a Harvard Law School graduate who also earned a bachelor's and master's degree in philosophy from UCLA, and a BA with honors in philosophy, politics, and economics from Oxford University. Table of Contents
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