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Trust, Pride and Camaraderie-transform your company into a "Great place to Work"

The Great Place to Work Institute develops the annual ranking of the Fortune 100 Best Companies to Work For. In this book, the authors explore the model of a Great Place to Work For-one which fosters employee trust, pride in what they do, and enjoyment in the people they work with. They answer the fundamental question, "What is the business value of creating a great workplace?" and brings the definition of a Great Place to work alive with anecdotes, best practices, and quotes from employees working at the best workplaces in the U.S.

• Reveals the essential ingredients in and the trends of the best places to work
• Explores Great Place to Work model developed in 1984 and validated through its enduring resonance in both the United States and in over 40 countries around the world
• Written by Michael Burchell and Jennifer Robin two Great Place to Work Institute insiders

If you organization is struggling with the challenges of leveraging human capital, discover why some companies have what it takes to be great.

What Separates a Great Company from a Merely Good One?

The Great Place to Work Institute produces the FORTUNE 100 Best Companies to Work For Annual List, which, year after year, features some of the most respected companies in the world—SAS, Starbucks, Cisco, Mattel, General Mills, American Express, and Four Seasons Hotel, to name a few.

In this highly-anticipated book, Institute insiders Jennifer Robin and Michael Burchell explore the concept of a great workplace and answer the fundamental question, "What is the business value of creating a great workplace?" The Great Workplace shows that, more than offering great pay and quirky perks, a great workplace is one where employees trust the people they work for, take pride in what they do, and enjoy the people they work with.

Drawing on decades of research, the authors explain how leaders and managers can create and reinforce the core values of trust, pride, and camaraderie with every communication, every decision, and every interaction. And they bring the definition of a great workplace alive with anecdotes, best practices, and quotes from employees working at some of the best workplaces, such as Google, Microsoft, Marriott International, FedEx, NetApp, Deloitte, and more.

If your company is struggling with the challenges of leveraging human capital, discover why some organizations have what it takes to be great—and what your company can learn from them.

"The Great Workplace lays out ideas that can help turn any workplace into a great one. At Zappos.com, we take these ideas seriously. Our company culture is our #1 priority."

—Tony Hsieh, CEO, Zappos.com, Inc., and #1 New York Times bestselling author, Delivering Happiness

"Informative and full of useful advice. The authors' recommendations may call for hard work, but for those who persevere and see them through, the outcome is well worth the effort."

—Ian T. Clark, CEO, Genentech

"Important and thoroughly convincing! The Great Workplace shows the way for organizations to get from Good to Great. If you've ever wanted to be on the FORTUNE 100 Best Companies to Work For Annual List, or simply want to know why some companies excel and others don't, grab your highlighter and dig in."

—Adrian Gostick, New York Times bestselling author, The Carrot Principle and The Orange Revolution

"The best places to work outperform their competitors in every country and in every industry. The Great Workplace shows how these companies do it and provides practical advice on how you too can make your company a great place to work. No more excuses not to turn this timely knowledge into action."

—Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author, Power

"Like a customized GPS, The Great Workplace will help your organization navigate its way toward being an exemplary workplace—and steer clear of the bumps, wrong turns, and dead ends along the way. Filled with data-based findings, practical examples, and innovative ideas, this book will prepare and motivate your team for the journey that is to come."

—Chris Van Gorder, president and CEO, Scripps Health

"A wealth of new ideas for how to build and maintain a great workplace, even for those who have previously made the FORTUNE 100 Best Companies to Work For Annual List."

—Ben Salzmann, president and CEO, ACUITY

• "[Lisa Brummel of Microsoft] says many leaders have a preconceived notion of what they want to accomplish, and they force that on people in the name of the leadership role." Pg. 207

Michael Burchell, Ed.D., is a corporate vice president with the Great Place to Work Institute and a partner in the Institute's UAE affiliate. A sought-after speaker at conferences around the world, he has worked with senior leaders in positioning the workplace as a competitive business advantage. Jennifer Robin, Ph.D., is a research fellow at the Great Place to Work Institute. A former consultant with the Institute, she currently teaches in undergraduate, master's, and professional programs at Bradley University. The Great Place to Work Institute is a global research and consulting firm with forty affiliates around the world. The Institute produces the FORTUNE 100 Best Companies to Work For Annual List and the Best Small & Medium Companies to Work For in America lists, in addition to thirty-eight best companies lists internationally.

	Foreword by Robert Levering
	Preface
1	Introduction: The Value of Creating Great Workplaces SAS: Taking Care of Their Greatest Asset
2	Credibility: "I Believe in My Leaders." PricewaterhouseCoopers LLP: Inspiring Excellence Google: Finding the Googlers in a Very Large Haystack
3	Respect: "I Am a Valued Member of this Organization." General Mills: Developing Great Managers SC Johnson: A Family Company
4	Fairness: "Everyone Plays by the Same Rules." Scripps Health: All for One and One for All CH2M HILL: Ownership as a Way of Life
5	Pride: "I Contribute to Something Really Meaningful." Wegmans Food Markets: Proud of Their Contributions to Communities WLGore & Associates: An Innovative Culture and a Culture for Innovation
6	Camaraderie: "The People Here are Great!" Camden Property Trust: Building a Fun Community for Employees and Residents Microsoft: Geniuses Welcome
7	Global Perspectives: Great Workplaces Around the World
8	Taking Action: Creating Your Great Workplace
	References and Resources
	Acknowledgments
	About the Authors
	Index

Change the Culture, Change the Game: The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results