Retail Price: $29.95 LS Price: $20.35 You Save: $9.60 (32%) Availability: Usually ships within 24 hours. Format: Hardcover, 240pp. ISBN: 9780071598323 Publisher: McGraw-Hill Pub. Date: November 12, 2009 Average Customer Review:

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A hands-on guide to driving new growth through corporate entrepreneurship

It is a well-known fact among corporate managers and executives that the way to combat commoditization or disruption of core markets is to create new businesses. Grow from Within explains how to use innovation and corporate entrepreneurship to form new businesses on a regular basis.

The authors provide in-depth coverage of the history, development, creation, implementation, and future considerations of successful, sustainable corporate entrepreneurship. Readers will come away with the knowledge on how to build and run new businesses within corporations, effectively engage senior management in the corporate entrepreneurship process,and exploit open innovation for new business creation.

Robert C. Wolcott, Ph.D., is the cofounder and director of the Kellogg Innovation Network, an organization for executives at large companies dealing with the challenges of creating innovation-driven growth and performance. He teaches graduate courses on corporate innovation at multiple prestigious educational institutions. Michael J. Lippitz, Ph.D., is a senior fellow with the Center for Research in Technology & Innovation at the Kellogg School of Management and a senior policy analyst with the Science and Technology Policy Institute of the Institute for Defense Analyses.

	Introduction
1	Beyond the Intrepid Maverick or the Corporate Venture
2	More than Products: Building Complete Businesses
3	Stories from the Front
4	Emerging Modes of Corporate Entrepreneurship
5	Choosing the Right Model
6	Corporate Entreneurship as a Learning Process
7	The Role of the Corportae Entrepreneur
8	Corporate Entreneurship, Open Innovation and the Future Corporation

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