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Seduced by Success: How the Best Companies Survive the 9 Traps of Winning Robert J. Herbold
 Description and Reviews From The Publisher: The former COO of Microsoft reveals the secrets to staying great Success can be a serious business vulnerability! General Motors, IBM, Kodak, Rubbermaid-these are just a few examples of top companies that became complacent and bloated. To sustain their success, they should have been uncovering fresh approaches, improving their products and services, and staying lean and agile. In Seduced by Success, Robert Herbold shows you and your company how to become successful and stay that way by avoiding the nine biggest success traps. The book features multiple examples of successful companies that succumbed to problems as well as examples of companies that overcame them. This provocative, thought-leading guide explains why “defending yesterday” is a prescription for failure. You'll learn how and why both you and your organization must constantly experiment with new ideas, processes, and business models to remain relevant. The Nine Traps Every Successful Organization Must Avoid: Neglect: Sticking with yesterday's business model Pride: Letting products and services become second rate Boredom: Clinging to your once successful branding Complexity: Letting processes run the business Bloat: Losing agility Mediocrity: Allowing subpar performance to persist Lethargy: Nurturing a retirement home culture Timidity: Permitting turf battles and infighting Vagueness: Schizophrenic communication  Reader's Index Send us your favorite quotes or passages from this book. About the Author Robert J. Herbold is the former executive vice president and chief operating officer of Microsoft Corporation. Prior to that, he was with Procter & Gamble Company for 26 years. Herbold is the managing director of Herbold Group, LLC, a consulting firm, and is a sought-after guest speaker. Table of Contents
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