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Description and Reviews  Reader's Index  About the Author  Table of Contents  Customer Reviews  Find Similar Items See Also:  Communication SITE INDEX LeaderShop: Main Page Title Index A-K Title Index L-Z Becoming a Leader Biography Business Family Life Harvard Business School Press Personal Development Reference Browse by Author Order Form Privacy Shipping ---------------------- LeadershipNow: Main Page LeadingArticles LeadershipMinute LeadingThoughts ---------------------- Contact Us: Communicore Secure Online Ordering Guaranteed!		Emotionally Charged Learning: Secrets to Competitive Advantages for the Second Half of the Knowledge/Entertainment-Based Economy Eric Schiffer    Foreword by Bob Nelson Retail Price: $17.95 LS Price: $0.00 Availability: Out-of-Print Format: Hardcover, 118pp. ISBN: 0971695822 Publisher: Literary Press Pub. Date: June 2003 Average Customer Review:   Out-Of-Print A new copy is not available from the LeaderShop at this time. A used copy may be available from our network of book dealers. Search Out-of-Print   Description and Reviews From The Publisher: In Emotionally Charged Learning you will discover how the forces of education and entertainment have merged with a vengeance to make today's learning a dynamic and exciting experience. Defined within these highly entertaining and revealing pages, is a new vision that integrates the emotions needed to maximize the retention of anything we learn, particularly as it applies to the workplace in the second half of the 21st Century. ECL will show you how you and your employees can become knowledge masters, how you can be on the leading edge of the most powerful revolution in history.   Reader's Index  Send us your favorite quotes or passages from this book. • "Today, trainers and e-learning programs must compete in a high-energy, entertainment-driven culture, i.e., movies, music videos, video games, live sporting events and other forms of entertainment. People are conditioned to this level of engagement. If they don't get it, they tune out." Pg. 11 • "We must be the consummate storytellers, compelling and engaging entertainers and above all, excellent facilitators." Pg. 65   About the Author Eric Schiffer was named one of the top ten entrepreneurs in America alongside Richard Branson of Virgin Airways, Wayne Huzienga of Blockbuster and Herb Kelher of Southwest Airlines. He is also an accomplished film and animation director. Table of Contents Foreword by Bob Nelson vii Introduction ix Part 1 What in the World is Going On? The Current Realities You Face 1 What is Emotionally Charged Learning? 12 Part 2 The Science of: Emotions, Memory and Learning 17 Applying Modern Marketing Techniques to Entertainment and Learning 55 The Entertainment Economy 62 The Role of Music in Learning 74 The Role of Television and Movies in Learning 80 Part 3 The Business of Learning 87 The Case for E-Learning 87 Retention and Performance-Transfer 95 Profitability and ROI 99 Part 4 How Can Your Company Benefit from Emotionally Charged Learning 115 Customer Reviews Write your own online review. Find Items On Similar Subjects The Story Factor

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