Emotionally Charged Learning: Secrets to Competitive Advantages for the Second Half of the Knowledge/Entertainment-Based Economy
Eric Schiffer    Foreword by Bob Nelson





Format: Hardcover, 118pp.
ISBN: 9780971695825
Publisher: Literary Press
Pub. Date: June 2003

Average Customer Review:


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Description and Reviews
From The Publisher:

In Emotionally Charged Learning you will discover how the forces of education and entertainment have merged with a vengeance to make today's learning a dynamic and exciting experience.

Defined within these highly entertaining and revealing pages, is a new vision that integrates the emotions needed to maximize the retention of anything we learn, particularly as it applies to the workplace in the second half of the 21st Century. ECL will show you how you and your employees can become knowledge masters, how you can be on the leading edge of the most powerful revolution in history.



Reader's Index 
Send us your favorite quotes or passages from this book.

• "Today, trainers and e-learning programs must compete in a high-energy, entertainment-driven culture, i.e., movies, music videos, video games, live sporting events and other forms of entertainment. People are conditioned to this level of engagement. If they don't get it, they tune out." Pg. 11

• "We must be the consummate storytellers, compelling and engaging entertainers and above all, excellent facilitators." Pg. 65


About the Author

Eric Schiffer was named one of the top ten entrepreneurs in America alongside Richard Branson of Virgin Airways, Wayne Huzienga of Blockbuster and Herb Kelher of Southwest Airlines. He is also an accomplished film and animation director.


Table of Contents

	Foreword by Bob Nelson	vii
	Introduction	ix
	Part 1
	What in the World is Going On? The Current Realities You Face	1
	What is Emotionally Charged Learning?	12
	Part 2
	The Science of: Emotions, Memory and Learning	17
	Applying Modern Marketing Techniques to Entertainment and Learning	55
	The Entertainment Economy	62
	The Role of Music in Learning	74
	The Role of Television and Movies in Learning	80
	Part 3
	The Business of Learning	87
	The Case for E-Learning	87
	Retention and Performance-Transfer	95
	Profitability and ROI	99
	Part 4
	How Can Your Company Benefit from Emotionally Charged Learning	115

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