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Description and Reviews  Excerpt  Reader's Index  About the Author  Table of Contents  Customer Reviews  Find Similar Items See Also:  Business SITE INDEX LeaderShop: Main Page Title Index A-K Title Index L-Z Becoming a Leader Biography Business Family Life Harvard Business School Press Personal Development Reference Browse by Author Order Form Privacy Shipping ---------------------- LeadershipNow: Main Page LeadingArticles LeadershipMinute LeadingThoughts ---------------------- Contact Us: Communicore Secure Online Ordering Guaranteed!   Visit the author's Art of War website. When you buy this edition, you also get access to the on-line study guides at the ArtofWarPlus.com.		Sun Tzu's The Art of War Plus The Art of Marketing Sun-Tzu and Gary Gagliardi Retail Price: $14.95 LS Price: $11.96 You Save: $2.99 (20%) Availability: Out-of-Print Format: Hardcover, 192pp. ISBN: 1929194234 Publisher: Clearbridge Publishing Pub. Date: April 2003 Average Customer Review:   Out-Of-Print A new copy is not available from the LeaderShop at this time. A used copy may be available from our network of book dealers. Search Out-of-Print   Description and Reviews From The Publisher: The ancient Chinese science of strategy, bing-fa (translated as The Art of War), can be applied to any of life's challenges. The book includes both the world’s best guide to strategy, The Art of War, plus a line-by-Line adaptation for Marketing Warfare. The Art of War Plus The Art of Marketing is an indispensable tool for anyone wanting to promote his or her company or product. The marketing advice clearly follows Sun Tzu's principles, with the complete text of The Art of War on the left-hand pages and its line-by-line adaptation, The Art of Marketing, on the facing right-hand pages. Excerpt The text looks like this, except that in the book, each column is on a facing page. The Art of War The Art of Marketing You are sometimes unable to win. You cannot always find a new product position. You must then defend. So concentrate on your existing customers. You will eventually be able to win. You will eventually discover a brand identity that works. You must then attack. Then go after that market position. Defend when you have sufficient strength. Stay in your market when you lack the resources to expand. Attack when you have a surplus of strength. Expand only when you have more resources than you need. See a PDF Excerpt of Chapter 2 Going to War / Selecting a Target Market   Reader's Index  Send us your favorite quotes or passages from this book.   About the Author and Translator Gary Gagliardi is America's leading expert on using the principles of Sun Tzu's "The Art of War" in modern competition. Former owner and CEO of one of the Inc. 500 fastest-growing companies in America, Mr. Gagliardi has authored over a dozen books explaining the intricacies of competitive strategy. Table of Contents Contents Customer Reviews Write your own online review. Find Items On Similar Subjects Sun Tzu's The Art of War Plus The Original Chinese Revealed The Art of War Hardcover The Art of War Paperback Sun Tzu: The Art of War for Managers - 50 Strategic Rules A Book of Five Rings

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