Crunch Point: The 21 Secrets to Succeeding When It Matters Most
Brian Tracy





Format: Paperback, 128pp.
ISBN: 9780814436769
Publisher: AMACOM
Pub. Date: September 22, 2006

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Description and Reviews
From The Publisher:

It’s inevitable: no matter what industry, no matter how well run the company or department, unexpected problems emerge, setbacks occur, and crises arise. The difference between success and failure during these crucial moments is in how (and whether) one rises to the occasion. In Crunch Point, success expert Brian Tracy lets readers in on the secrets to shining in the kind of tough situations that make others fall apart.

Written in Tracy’s trademark direct style, each short, to-the-point chapter is packed with powerful techniques that will enable readers to deal swiftly and effectively with any difficulty that comes their way. The book presents proven strategies to:

• stay calm
• take control of the problem
• communicate clearly and quickly with key people
• project confidence and authority
• eliminate barriers blocking a speedy resolution
• focus on key result areas
• tap one’s inner reserves of energy and strength
• and much more!

With Crunch Point, readers will not only learn how to survive the most stressful and difficult situations—but thrive in the face of tremendous pressure and come out a winner.


About the Author

Brian Tracy (Solana Beach, CA) is one of the world’s most successful speakers and consultants on personal and professional development. He is the author of many books, including Focal Point, Create Your Own Future, Eat That Frog! and Goals.


Table of Contents

	Introduction	1
1	Stay Calm	6
2	Be Confident in Your Abilities	11
3	Dare to Go Forward	14
4	Get the Facts	18
5	Take Control	22
6	Cut Your Losses	27
7	Manage the Crisis	31
8	Communicate Constantly	35
9	Identify Your Constraints	41
10	Unleash Your Creativity	45
11	Focus on Key Result Areas	50
12	Concentrate on Priorities	56
13	Counterattack!	59
14	Generate Cash Flow	63
15	Care for Your Customers	68
16	Close More Sales	74
17	Keep Things Simple	80
18	Conserve Your Energy	88
19	Make Your Connection	94
20	Character Is King	99
21	Pull It All Together	105
	Index	111

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