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The 10 Second Internet ManagerMark Breier with Armin A. Brott
 Description and Reviews From The Publisher: Today, every manager is an Internet manager. And it doesn't matter whether you're an Internet pioneer, a panicked manufacturer, or a retailer trying to cope--every manager needs help. In The 10-Second Internet Manager, Mark Breier, an online expert, offers the tools and tricks that have made him an Internet success. A noted Internet management consultant, Mark Breier was previously president and CEO of Beyond.com and vice-president of marketing at Amazon.com--two of the top ten e-commerce sites. When it comes to selling in the dot-com world, he's been there/done that. Twice. The Ten-Second Internet Manager is a skills primer, essential for accessing the vast wealth of the electronic economy. It's about building brand loyalty, caring asbout customers, and serving needs--traditional enough strategies--but doing them at warp speed by utilizing e-mail, customer feedback, effective meetings, and creating a faster, smarter, and more fun culture. For anyone who's eager to start or manage an e-business, or adapt a traditional business to the Internet, it is a rich source of pivotal ideas for thriving in the information age. Reviews "The 10-Second Internet Manager is an enjoyable must-read for anyone trying to compete in today's dot-com world. Its solid, practical advice is a road map for how to operate in the ever-changing world of e-business." —Betsy Holden, president, Kraft Foods "The 10-Second Internet Manager puts all the secrets you need in one place. It's worth the time to read even if you don't think you have ten seconds to spare." —Myer Berlow, president, Interactive Marketing, AOL "A rare find . . . an Internet executive who translates the secrets of how to operate Internet style into plain English." —Geoff Yang, founding partner, Redpoint Ventures "Mark is a smart, perceptive CEO who captures the new, fast-paced action world for Internet executives." —Charles A. Holloway, Kleiner, Perkins Caufield and Byers professor of management, Graduate School of Business, Stanford University
 Reader's Index Send us your favorite quotes or passages from this book. About the Authors When it comes to thriving in the dot-com universe, Mark Breier has few peers. His experience building two of the Web's top ten sites -- Beyond.com and Amazon.com -- as well as two leading bricks-and-mortar retailers -- Dreyer's Grand/Edy's Grand Ice Cream and Kraft Foods -- means that Mark understands the business from both sides of the digital divide. Currently, Mark is one of Silicon Valley's hottest e-commerce consultants. Mark's coauthor, Armin A. Brott, is an M.B.A. with a somewhat unusual resume. An ex-commodities trader (and ex-Marine), he is the author of several best-selling books. He lives in Berkeley, California, with his two children. Table of Contents
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