A Leader Builds CommunityIt’s easy to lead the people who think you can do no wrong. It’s easy too, to get taken in by their flattery. But a leader is responsible for everyone they lead – their core supporters and those at the fringe that may have their doubts. A leader builds community. A leader is inclusive.
In Driving Results Through Social Networks, Cross and Thomas report that “high performers tend to occupy network positions that bridge otherwise disconnected clusters of people.” As a result they can seize the opportunities found in the “white space” between subgroups.
A diversity of voices is essential to a leader. It is not uncommon to find that your most crucial collaborators are not commonly categorized as the high performers and regarded as "in-sync" with you. Instead, we have all seen that these highly valuable people, often found on the fringes, play an important role in making the high performers successful. A leader must be able to motivate these potential partners to join with them as well.
Jagdish Sheth, a chaired professor of marketing at Emory’s Goizueta Business School notes, “One big mistake is when the new leader rewards the people who supported him on the way up, while phasing out the people who did not. Instead, a CEO must realize that he or she is the leader of the company, not a clique, just as the president of the U.S. leads the nation, not just the Democrats or the Republicans.”
Where there is leadership, there is a sense of community.
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