How to Hit the Ground Running
If you could sit and learn from some of America’s best CEOs, you could discover the right steps to take to insure your success while avoiding many of the pitfalls that come from learning from one’s own experience. In Hit the Ground Running, Jason Jennings has made that possible. He has selected ten CEOs that created more economic value for their companies than all of the other CEOs of America’s top one thousand companies during the study period. They made the decisions that allowed them to achieve great results on issues we can all relate to by adhering to, sometimes counter-intuitive principles. From interviews and observation, Jennings has compiled these principles into ten lessons from each of these CEOs that if applied, will help you to hit the ground running.
Rule 1: Don’t Deceive Yourself—You Will Reap What You Sow Let the Golden Rule guide every decision. Richard Smucker says, “In matters of style, swim with the current but in matters of principle, stand like a rock.”
Rule 2: Gain Belief Leaders gain belief by being authentic and humble, getting rid of regal trappings, proving their worthiness, asking others for belief, and surrounding themselves with others who are also trusted. "I need everyone to respect and support one another and work with each other. Everything else is B.S." says Fred Eppinger of the Hanover Group.
Rule 3: Ask for Help Howard Lance CEO of Harris Corporation “has a keen sense of humor and doesn’t have a problem generating a laugh even at his own expense.” He says, “Sometimes you have to take the veneer and let people see you for who you really are and share a chuckle or two.” To “hit the ground running" requires that you admit that you don’t have all the answers and engaged the assistance of others when assuming new duties.
Rule 4: Find, Keep, and Grow the Right People Ronald Sargent’s strategy at Staples is to promote from within, move people around, identify rising stars, make everyone an owner, communicate with your workers and make diversity your priority. Promoting from within “creates a career culture that encourages people to stay longer and stretch their skills.”
Rule 5: See Through the Fog Pat Hassey, CEO of Allegheny Technologies told Jennings, “It’s the job of the CEO to see through the fog and to be a destination expert. People want to know where the company is headed, what their future holds, the opportunities that exist for them, and what their role is going to be. And they don’t want to wait forever to find those things out.” (See page 97 for Hassey’s well thought out Team Rules that all team members have to agree to part of a Hassey-led team.)
Rule 6: Drive a Stake in the Ground Jennings writes, "Driving stakes into the ground allows a leader to provide a clear vision about what the company is, where it’s headed, and how it’s going to get there so it can hit the ground running. But it isn’t for the faint of heart. Once you’ve driven a stake in the ground you have to talk about it and promote it relentlessly.” Mike McCallister, CEO of Humana says, “The problem with most businesses is that instead of driving a stake in the ground, they stick a toe in the water and when it gets hard or boring they start thinking about it too much, begin questioning their decision and pull their toe out, changing things, and starting all over again.”
Rule 7: Simplify Everything "Oversimplify everything! Sit down and ask, `If I could start with a blank sheet of paper today and create the best answer, what would I do?'" says Jeff Lorberbaum, CEO of Mohawk Industries.
Rule 8: Be Accountable “Setting a personal example of accountability is where many leaders fall short,” writes Jennings. “Instead of starting by being accountable themselves, they use the threat of accountability as a tool to drive others.”
Rule 9: Cultivate a Fierce Sense of Urgency Keith Rattie, CEO of Questar says, “You must have a sense of urgency—if one doesn’t exist, the CEO’s job is to create one. The mind-set needs to be ‘We’re not as good as we know we have to be.’” Rattie adds that it will be time for him to leave when he loses the “sense of urgency and the belief that we have to be better tomorrow than we are today… it’ll be time to get somebody else in the chair who will bring a new pair of eyes and fresh thinking to the job.”
Rule 10: Be a Fish Out of Water The CEOs interviewed don’t fit the typical picture of what a CEO should be. They have been described as “humble, authentic, accessible, highly ethical, compassionate listeners and truly, believable committed to doing the right thing for all stakeholders.”
Jennings skillfully weaves the thoughts from these business leaders into coherent and practical lessons. You will find all kinds of great advice in this book, much of it delivered in an almost off-the-cuff manner that belies its value. But it makes this insightful and crisply written book great reading.
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