Applied Awareness

In one of this year’s outstanding leadership books, Apples Are Square, authors Susan and Thomas Kuczmarski interviewed Lambert & Associates vice-president of Client Affairs Brian Sorge about seeing what isn’t there.

“Understanding others involves not only paying attention to what they say, but also when they don’t say anything at all,” Sorge believes. “I have always been very emotionally intuitive and that is not easy. I think what happens is that you tend to take on people’s fear and struggles. It allows for tremendous empathy, but also tremendous stress. I remember during speech class in seventh grade, some of the kids would go up there and be so nervous, and I would get tears in my eyes because I could feel their nervousness. I loved getting up and talking to people and giving a speech and I had no problem with it, but I would feel their pain profoundly.”

The authors write, “Good leaders take on the problems of the team. They sense difficulties and out themselves not only in the minds, but also the hearts of those around them. This empathy allows them to develop meaningful solutions that impact people on a personal level.”

Sorge adds the most important component to all of this:

“So many people lack what I call applied awareness. You can give me all the awareness in the world, but you also have to be able to translate that into behavior. In corporate America, it is okay to talk about behavior, but difficult to get beyond talking. That level is not deep enough to make an impact. It allows people to feel like they are changing when they really are not. It is very superficial.”