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07.21.06

Best Airline Recipes

Weekend Supplement

Four humorous fake not-books – including Chicken or Beef? The World’s Best Loved Airline Recipes and Whoops. I Was Wrong by GW Bush – are the focal point of Abebooks.com’s birthday celebrations.Chicken or Beef?

Abebooks.com—probably the best place to look for used, rare and out-of-print books—is 10 years old and running a high profile multi-faceted marketing campaign across three continents. The non-existent books—which have the tagline If you can’t find it here, it doesn’t exist—are being showcased in newspaper and magazine advertisements in the United States, Canada, UK, Australia and New Zealand.

Making Marriage Work by Henry VIII and Everything You Wanted To Know About North Korea But Were Afraid To Ask by Kim Jong Il complete the line-up of not-books, which were designed by advertising consultancy Rethink and printed by Trafford Publishing, a leading on-demand publisher.

Available from Abebooks.com, the blank not-books can be purchased for $2.17 each.
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Posted by Michael McKinney at 09:55 AM
| Comments (0) | Weekend Supplement



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