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Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business BattlefieldDavid F. D'Alessandro with Michele Owens Retail Price: D'Alessandro, offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. More> New and Notable
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