Sex, Leadership and Rock N' Roll: Leadership Lessons from the Academy of Rock

Peter Cook

Retail Price: $22.95 LS Price: $20.65 You Save: $2.30 (10%) Availability: Usually ships within 24 hours Format: Paperback, 208pp. ISBN: 9781845900168 Publisher: Crown House Publishing Pub. Date: March 30, 2006 Average Customer Review:

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At last, a book that cuts through the jargon of leadership and personal development. It offers a real world source of inspiration and provocation in areas such as: creativity, innovation, relationships, motivation, leadership, high performance, learning and reinvention. The unique approach springs from the mix of leading edge concepts with the wisdom of the street in the form of rock music. This is served up in a quirky, challenging but intelligent way.

Peter Cook has skillfully synthesized these diverse viewpoints using his background, both as a business academic, MBA graduate and tutor, strategy consultant and thought leader as well as a musician, writing and performing music, in rock bands. The book examines the issues using the analogy of "Sex, Drugs and Rock n Roll" rather than the language of prophets, consultants and gurus. In this context, the letters MBA stand for "Management By Attitude." Let there be Rock n Roll Leadership!

None would doubt that we live in a Rock 'n' Roll Age--so what makes more sense than a brilliant, original, rockin' model of business management and leadership? A marvelous book, which closes the door on the tidy, hierarchical, know-your-place "Orchestral Age" and ushers in a new, creative era of challenge and change. Hooray

—Tom Peters

Peter Cook started in pharmaceuticals, leading innovation teams to bring multimillion dollar drugs to market and international troubleshooting. He is the Managing Director of Human Dynamics, offering strategy facilitation, coaching, training, practical MBA programs, conferences and events.

Jam! Amp Your Team, Rock Your Business